Star Plus leads in urban+ rural; Zee Anmol in rural markets: BARC

MUMBAI:  Star Plus and Zee Anmol remained the undisputed leaders in Hindi general entertainment channels (GECs) genre in urban and rural Hindi-speaking market, according to Broadcast Audience Research Council (BARC)'s all India data of week 36.

Urban +Rural (HSM)

Star Plus continued as the undisputed leader in the general entertainment channel genre with 743856 Impressions (000s) followed by Zee TV on second slot and registered 578775 Impressions (000s) and  Colors on third with 576900 Impressions (000s).

Zee Anmol stood on number four with 485943 Impressions (000s). Star Utsav bagged the fifth position with 434673 Impressions (000s) and Life OK grabbed the sixth spot with 412379 Impressions (000s), respectively.

Sony Pictures Network’s three channels retain their position this week. Its free-to-air channel Sony Pal stood at number seven with 382183 Impressions (000s) followed by Sony Entertainment Television on the eighth position with 381091 Impressions (000s) and Sab TV on the ninth recorded 368837 Impressions (000s). Rishtey at the 10th level registered 339335 Impressions (000s).

Rural HSM

Zee Anmol retains its leadership position in week 36 with Jodha Akbar, Bandini and Kasam Hai Tujhe Aa Abhi Ja grabbing top three slots with 375864 Impressions (000s) followed by Star Utsav at second position with 333119 Impressions (000s) and Sony Pal on the third spot with 285311 Impressions (000s). Rishtey grabbed fourth position with 254813 Impressions (000s).

Zee TV fell to number five with 253179 Impressions (000s).  Star Plus bagged the sixth spot this week with 245241 Impressions (000s) followed by Colors at number seven with 183869 Impressions (000s). Life OK stood at the eighth position with 142869 Impressions (000s) followed by Sony Entertainment at the ninth place with 115165 Impressions (000s) while Sab TV at 10th spot garnered 100309 Impressions (000s).


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