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Naagin helps Colors capture top position this week: BARC

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MUMBAI: Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Zee Anmol continues to be the leader in the rural HSM, according to Broadcast Audience Research Council (BARC).

Hindi GEC

Colors emerged as the number one channel in Hindi GECs genre with 732163 Impressions (000s) followed by Star Plus on second position with 701043 Impressions (000s) and Zee Anmol on third with 507053 Impressions (000s). 

Zee TV stood at number four with 504535 Impressions (000s) and Sony Pal grabbed fifth spot with 417175 Impressions (000s). Star Utsav climbed up at number six with 406483 Impressions (000s) followed by Life OK at number seven with 405758 Impressions (000s) and Sony Entertainment Television at eight with 401263 Impressions (000s). Sab TV and Rishtey garnered the ninth and tenth spot with 389478 Impressions (000s) and 367966 Impressions (000s), respectively.

Hindi GEC Rural

Zee Anmol garnered the leadership position with 390836  Impressions (000s) followed by  Star Utsav on second slot with 315393 Impressions (000s) and  Sony Pal on the third spot with 315393 Impressions (000s). Rishtey  maintained its fourth position with 286698 Impressions (000s).

Colors bagged fifth  spot with 236688 Impressions (000s).  Star Plus stood at sixth spot in Rural HSM with 234610 Impressions (000s) followed by Zee TV at number seven with 219633 Impressions (000s). Big Magic stood at eight with 146810 Impressions (000s) followed by Life OK at ninth place with 141466 Impressions (000s) and Sony Entertainment Television at the tenth spot garnered 119789 Impressions (000s).

Hindi GEC Urban

Colors emerged as the number one channel in Urban Hindi GECs genre with 495475 Impressions (000’s) followed by Star Plus on second with 466433 Impressions (000’s). Zee TV retained  its position at number three  with 284902 Impression (000s) followed by Sony Entertainment Television stood at number four with 281474 Impressions (000s). 

Sab TV grabbed the fifth spot with 279240 Impressions (000s) followed by Life OK on sixth with 264292 Impressions (000s) and & TV with 139331 Impressions (000s) stood at number seven.

With no change in the ranking order, free to air channels Zee Anmol, Sony Pal and Star Utsav  grabbed the last three spots with 116217 Impressions (000s), 104643 Impressions (000s) and 91090 Impressions (000s), respectively.

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