Television

Kumkum, its spinoff and Amul Sa Re Ga...help retain Zee channels at top slots across genres

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BENGALURU: Over the past few weeks, either Zee TV or its free to air (FTA) network peer channel Zee Anmol have been topping the Hindi GEC’s in the top 10 channels Across Genre : All India (U+R) : 2+ Individuals weekly lists. Both the channels are from the Zee Entertainment Enterprises Limited (Zeel) stable. In Broadcast Audience Research Council of India (BARC) list for week 34 of 2017 (Saturday, 19 August 2017 to Friday, 25 August 2017), the pole position continued to be held by the Sun TV Network’s Tamil flagship GEC Sun TV with 1,057.511 million weekly impressions.

Following behind with 817.317 million weekly impressions was Zee Anmol at second place among BARC’s list of top 10 channels across genres. Zee TV was placed third with 661.541 million weekly impressions.

Zee TV was followed by Network 18’s flagship Hindi GEC Colors with 649.852 million weekly impressions at fourth place. Star India’s flagship Hindi GEC Star Plus was at fifth place with 648.518 million impressions followed by its network peer and flagship Telugu GEC Star Maa at sixth place with 568.169 million weekly impressions.

Network 18’s FTA Hindi GEC Rishtey with 524.829 million weekly impressions was seventh with the Sun TV’s flagship Telugu GEC climbing up one place as compared to last week at eighth place with 523.591 million weekly impressions. Sony Pictures Network India (SPN) women oriented Hindi GEC Sony Pal was at ninth place with 511.107 million impressions while Zeel’s flagship Telugu GEC Zee Telugu completed the list of top 10 channels with 502.844 million impressions.

In brief, three channels from the Zeel network, two channels each from the Sun TV Network, Star India and Network 18 stables and one channel from SPN made up the top 10 channels across genre list for week 34. All the ten channels were general entertainment channels or GECs’. From the language perspective, six Hindi GECs’, three Telugu GECs’ and one Tamil GEC made up the top 10 channels across genre list for week 34 of 2017.

Four properties in the Hindi GEC (Urban+Rural), two properties each in the Hindi GEC (Urban) and Hindi GEC (Rural) spaces have helped Zee TV and Zee Anmol retain places in the top 10 channels lists of these markets for week 34 of 2017.

For Hindi GEC (U+R), Zee Anmol topped the top 10 channels lists with Zee TV at third place. Four programmes – three on Zee TV – Kumkum Bhagya and its spinoff Kumkum Kundali and Sa re ga ma pa little champs and one on Zee Anmol – Jamai Raja were among the top 5 programmes list for week 34 in Hindi GEC (U+R) market.

Though Zee TV was placed third and Zee Anmol seventh in the top Hindi GEC (U) channels lists, Amul Sa re ga ma pa little champs and Kumkum Bhagya were in the top five programs list for week 34. For the Hindi GEC (R) market, Zee Anmol was placed first and Zee TV fifth in the top 10 channels lists for week 34. Jamai Raja and Kaala Teeka on Zee Anmol were among the top five programmes in the Hindi GEC (R) lists during week 34 of 2017.

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