Television

English News OTS growth doubles over last week, Hindi movies most hit: Chrome

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MUMBAI: English News channel viewership growth as doubled over the last Chrome week.

The English news genre, in Chrome week 21, witnessed a growth of 20.7 per cent Opportunity To See (OTS), according to Chrome Data Analytics. The genre registered 10.6 per cent OTS in week 20. Loksabha TV led the section with 94.6 per cent OTS.

Next on the list was the youth genre across HSM with a growth of 4.0 per cent OTS. MTV emerged as the channel which benefited the most in the genre with 90.9 per cent OTS.

The kids section was next in line generating positive ratings, 1.1 per cent OTS with Cartoon Network being the most gained channel at 84.7 per cent OTS.

Hindi GEC genre across HSM saw a growth of 0.5 per cent, wherein DD National recorded 98.2 per cent OTS in week 21.

Amongst the losers of week 21, the Hindi movies genre was the one most affected. The genre dropped by 8.3 per cent in HSM with Star Gold leading the tally with 93.6 per cent OTS. Religious genre was the next in the queue that suffered with a drop of 5.9 per cent.

Aastha led the genre with 95.6 per cent OTS. Infotainment, on the third slot witnessed a drop of 3.8 per cent OTS. NGC led the list with 91.0 per cent OTS.

Hindi news section dropped by 3.6 per cent with India TV leading the genre with 99.5 per cent OTS. Last but not the least, Business news genre dropped by 2.7 per cent with CNBC Awaaz with 84.4 per cent OTS.

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