Television

BARC week 30: Star Plus & Star Utsav remain No 1

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MUMBAI: In week 30, Star Plus continued to dominate the Hindi GEC genre while Zee TV maintained its position on the second slot in the urban plus rural Hindi speaking market. On the other hand, Star Utsav stayed firm at number one in the rural Hindi speaking market. Also, Star Plus ruled the urban HSM, as per the Broadcast Audience Research Council (BARC).

Urban + Rural HSM

Star Plus continued to lead the Hindi general entertainment channel genre with 685886 Impressions (000s) while Zee TV maintained its second position with 611276 Impressions (000s), followed by Colors in third place with 532339 Impressions (000s).

Star India’s free to air channel Star Utsav grabbed the fourth position with 486363 Impressions (000s) and Zee Anmol got back to its fifth place with 471744 Impressions (000s).

Life OK stood at sixth with 428199 Impressions (000s) followed by Sony Pal at number seven with 403285 Impressions (000s) and Sony Entertainment Television at number eight with 383937 Impressions (000s). Sab TV on number nine with 369043 Impressions (000s) and Rishtey maintained its tenth spot with 298741 Impressions (000s).

Rural HSM

In week 30, Star Utsav maintained its leadership position with 376906 Impressions (000s) followed by Zee Anmol  at second position with 362250 Impressions (000s) and Sony Pal on the third spot with 309097 Impressions (000s). Zee TV maintained its fourth position with 274163 Impressions (000s).

Rishtey pushed Star Plus onto the sixth slot and garnered  fifth place with 218429 Impressions (000s) even as the former managed  217108 Impressions (000s) followed by Colors at number seven with 159629 Impressions (000s). Life Ok stood at eight with 147451 Impressions (000s) followed by  Big Magic at ninth place with 115308 impressions (000s) while Sony Entertainment Television stood tenth 107384 Impressions (000s).

Urban HSM

Star Plus garnered the pole  position with 468778 Impressions (000s) followed by Colors at second place with 372710 Impressions (000s) and Zee TV with 337113 Impressions (000s) stood at number three.

Life OK grabbed the fourth spot with 280748 Impressions (000s) followed by Sony Entertainment Television at fifth with 276553 Impressions (000s) and Sab TV with 264731 Impressions (000s).

In urban HSM,  &TV maintained its number seven position with 139318 Impressions (000s) followed by Zee Anmol with 109494 Impressions (000s) on eighth and Star Utsav bagged ninth spot with 109457 Impressions (000s).  Sony Pal  bagged tenth spot with 94189 Impressions (000s).

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