BARC week 27: Aaj Tak continues to dominate Hindi news genre

BARC week 27: Aaj Tak continues to dominate Hindi news genre

MUMBAI: The Broadcast Audience Research Council data for week 27 shows Aaj Tak dominating in Hindi news genre whereas ABP News found itself at second position in Hindi news (R). Republic TV continued to dominate the English news market.

English news

Arnab Goswami’s Republic TV continued to lead the English news genre with 970 impressions (000s) sum compared to 836 impressions (000s) sum last week. Times Now found itself at the second spot with 799 impressions (000s) sum followed by India Today Television at the third position with 258 impressions (000s) sum compared to 262 impressions (000s) sum last week. Mirror Now and CNN News18 maintained its fourth and fifth position with 215 impressions (000s) sum and 193 impressions (000s) sum.

English business news

CNBC TV18 is at top spot with 563 impressions (000s) sum compared to 527 impressions (000s) sum last week, followed by ET Now with 181 impressions (000s) sum. BTVI and CNBC TV18 Prime HD were at third and fourth positions with 69 impressions (000s) sum and 34 impressions (000s) sum respectively.

Hindi news (U+R)

Aaj Tak continued to lead in Hindi news genre (U+R) with 114295 impressions (000s) as compared to 102385 impressions (000s) sum. India TV is at second position with 84229 impressiosn (000s) sum, where as Zee News steps down to third position with 83543 impressions (000s) sum as compared to 83627 impressions (000s) last week.

News18 India and ABP News maintained their fourth position and fifth positions with 82151 impressions (000s) sum and 81810 impressions (000s) sum respectively.

Hindi news rural

Aaj Tak retained its top position in Hindi news (R) market with 48676 impressions (000s) sum. ABP News is at second position with 36014 impressions (000s) sum. News Nation stepped down to third position with 33965 impressions (000s) sum as compared to 33054 impressions (000s) sum last week, followed by India TV and News18 India at fourth and fifth positions with 32644 impressions (000s) and 31568 (000s) impressions sum.

Hindi news urban

Aaj Tak maintained its top position in Hindi news genre (U) with 65619 impressions (000s) sum compared to 61497 impressions (000s) sum last week. Zee News was at second position with 54456 impressions (000s) sums compared to 55524 impressions (000s) sum. India TV and News 18 India maintained third and fourth positions with 51585 impressions (000s) sum and 50582 impressions (000s) sum. ABP News  found itself at fifth position with 45976 impressions (000s) sum. 

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