Barc reaching out broadcasters to inform about new reporting standards: I&B minister

Barc reaching out broadcasters to inform about new reporting standards: I&B minister

The I&B minister Anurag Thakur apprised the Lok Sabha on Tuesday.

Barc

Mumbai: The minister of information and broadcasting Anurag Thakur told the Lok Sabha that the Broadcast Audience Research Council (Barc) India is reaching out to all constituents to sufficiently inform and educate them about new augmented data reporting standards and would require eight weeks’ time to resume the reporting of individual news channels.

In October 2020, Barc announced that it would cease publishing weekly individual ratings of news and niche genres for an initial period of 8-12 weeks. The I&B ministry directed Barc to maintain the status quo in February 2021 in view of alleged reports of manipulation of rating data and review the whole ecosystem of publishing of ratings.

A committee was instituted under the chairmanship of Prasar Bharati CEO Shashi Shekhar Vempati which made recommendations on strengthening corporate governance and bolstering technical oversight of the existing rating agency.

"In the spirit of the recommendations of the above-said TRP Committee and Trai, various steps on corporate governance and on streamlining of processes and their transparency have been taken by Barc,” said Anurag Thakur. “The management involvement in the rating generation process has been institutionally removed. The Oversight and Technical Committees within Barc have been strengthened for data validation and methodology. The access protocols for data have also been revamped and tightened. Notwithstanding the existing processes put in place by Barc, reforms are a continuous process and policy prescriptions as may be required are made by the government from time to time."

“After review of the steps taken by Barc on corporate governance and on streamlining of processes and their transparency etc. Barc had been asked on 12 January to resume the release of the news ratings,” he added.