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BARC India to solve digital puzzle with 'EKAM'

MUMBAI: BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital measurement products. The digital products will be launched under the brand name EKAM (Sanskrit for “One”). The logo of EKAM draws inspiration...

Television TV Channels Viewership
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BARC India formally sets up independent council to probe viewership malpractices complaints

BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system.

Television TV Channels Viewership
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FICCI-KPMG report: Rural India fuels digital consumption; FTA channels gain prominence

MUMBAI: The ‘Bharat’ story strengthened with expansion of rural measurement in TV and 4G data price wars deepened digital consumption, which were spurred further by mobile Internet and smartphone penetration. While print and films segments were supported by growing demand from the regional markets...

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BARC India in talks with DTH ops, MSOs for RPD to boost robustness

NEW DELHI: India’s incumbent audience measurement organization Broadcast Audience Research Council of India (BARC) is in talks with DTH operators and MSOs for return path data (RPD) via their respective digital set-top boxes at customer premises to augment the robustness of viewership vital stats...

Television TV Channels Viewership
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Comment: BARC India’s move to plug loopholes sign of robustness & credibility

That the Broadcast Audience Research Council of India (BARC), the incumbent dominant audience measurement organisation in the country, has decided to reformat and revamp its existing Ethics Committee into a proposed disciplinary panel not only speaks volumes of the leadership within BARC India,...

Television TV Channels Viewership

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