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BARC responds after TRAI directive on ratings, TV viewership

After noticing that BARC India had stopped publishing TV viewership data on its website after the implementation of the new tariff order, the Telecom Regulatory Authority of India (TRAI), in a sternly worded letter, warned it to publish data for week ending 8 February by 25 February or else face...

Television TV Channels Viewership
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Broadcasters split over TRAI’s directive to BARC on TV viewership data

The latest episode in the ongoing tariff order implementation saga saw industry watchdog and regulator, the Telecom Regulatory Authority of India (TRAI), direct TV ratings monitoring body - Broadcast Audience Research Council (BARC) - to publish ratings and TV viewership data from the week ending 8...

Regulators TRAI
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IAMAI suggests advertisers pay 0.25% of media spends to strengthen BARC measurement

Presenting counter comments to the Telecom Regulatory Authority of India (TRAI) consultation paper on BARC TV viewership measurement, the Internet and Mobile Association of India (IAMAI) has said that advertisers can pay 0.25 per cent of their media spends for TV viewership measurement every year.

Television TV Channels Viewership
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BARC exhorts TRAI to strengthen existing TV audience measurement system

Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI) that having more multiple measurement and ratings mechanisms may not be “advisable” and could create confusion....

Television TV Channels Viewership
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CNBC-TV18 emerges as india’s no. 1 english news channel

This budget week, CNBC-TV18 demolished the competition and emerged as India’s no. 1 English news channel, ahead of the likes of Republic TV and Times Now (Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: India | Period: Wk 5'19, Imp'000 & Market Share).

Television TV Channels News Broadcasting

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