2016 last week: Naagins catalyse Colors & Rishtey's ascension

MUMBAI: Colors garnered the leadership position in the last week of 2016. It managed to bag the first position in Hindi general entertainment channels (GEC) and Hindi GEC Urban market. Sony Entertainment Television continued to hold the number three slot in urban HGECs whereas Viacom 18’s free to air channel Rishtey grabbed the third slot in Hindi GECs. 

In Hindi GEC rural, Rishtey continued to hold the number one position in Broadcast Audience Research Council (BARC) India ratings of week 52.   

Hindi GEC

Colors toppled Star Plus this week and claimed the first position with 668810 Impressions (000s) followed by Star Plus on second slot with 627386 Impressions (000s). Rishtey replaced Zee TV on third position with 455490 Impressions (000s) while Zee TV shifted to number four with 432530 Impressions (000s) followed by Sony Pal on fifth with 421672 Impressions (000s) and Sony Entertainment Television stood on number sixth with 417883 Impressions (000s). 

In week 52, Zee Anmol pocketed the seventh slot with 377088 Impressions (000s) followed by Sab TV on eighth with 366203 Impressions (000s) and Life OK with 358749 Impressions (000s) on ninth spot.  Star Utsav garnered tenth slot with 354066 Impressions (000s). 

Hindi GEC Rural 

Rishtey continued to lead the Hindi GEC rural with 338165 Impressions (000s) followed by Sony Pal on second spot with 306070 Impressions (000s) and Zee Anmol on third with 280235 Impressions (000s). 

Star Utsav bagged the fourth slot with 259220 Impressions (000s) and Colors stood on fifth with 205196 Impressions (000s). Star Plus fell on sixth slot this week with 187558 Impressions (000s). 

Zee TV  grabbed seventh spot with 177352 Impressions (000s) followed by  Big Magic with 120717 Impressions (000s) on eighth and Life OK on ninth with 120679 Impressions (000s). 

Sony Entertainment stood last with 119999 Impressions (000s). 

Hindi GEC Urban 

Backed by Naagin season 2 and Shakti, Colors garnered the lead position with 463614 Impressions (000s). Star Plus failed to retain the leadership position in the last week of 2016 but grabbed the second slot with 439828 Impressions (000s) followed by Sony Entertainment Television on third with 297885 Impressions (000s) and Sab TV on fourth with 272483 Impressions (000s).

Zee TV grabbed fifth slot with 255178 Impressions (000s) and Life OK on sixth with 238070 Impressions (000s). 

&TV, Rishtey and Sony Pal stood on seventh, eighth and on ninth with 145476 Impressions (000s), 117325 Impressions (000s) and 115602 Impressions (000s), respectively. 

Zee Anmol bagged the tenth spot with 96853 Impressions (000s).

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