Television

Doordarshan mulls reach extension in south & east markets with new regional offerings

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/07/06/DD-800x800_1.jpg?itok=SRb48ufs

MUMBAI: India’s public broadcaster Doordarshan is all set to expand its viewership in non-Hindi speaking markets having drawn up plans to increase presence in the southern and eastern parts of the country by launching new TV channels.

Quoting BARC data (and other industry figures) that DD’s satellite-based FTA service FreeDish reaches 22 million homes, Doordarshan DG Supriya Sahu told Indiantelevision.com, “We are working on a plan to expand our bouquet of channels for the southern and eastern markets by increasing the number of regional channels.”

According to Sahu, compared to private broadcasters’ regional channels, pubcaster’s language channels like DD Punjabi, DD Sahyadri and DD Podhigai (Tamil) were “working great” and, hence, the next natural move was to “strengthen” the network by “moving deeper into rural areas”.

Sahu, however, did not clarify or shed more light on the nature and programming of the proposed regional language channels and whether they would be totally funded by taxpayers’ money or marketing initiatives simultaneously will be undertaken to try making the new channels financially viable.

India’s national radio and TV services, All India Radio and Doordarshan, are funded by taxpayers’ money with the federal government extending annual financial aids to bridge the gap between revenue and expenditure.

Doordarshan is also working on a whole range of other issue, which include improving content and better cross-channel promotion and marketing of all the channels in its 30-channel+ bouquet. Sahu added that such promotions will be “high” on social media as also traditional platforms.

However, Indian TV industry observers are of the opinion that the pubcaster should do additional due diligence of viewership trends before formally launching more Indian language channels as DD’s bouquet already consists of fairly large number of regional offerings and in most such markets DD channels are amongst the top five, but not in pole position.   

For example, if BARC India data for Week 25 for Punjabi language channels are examined, DD Punjabi was at No. 4 having garnered 25,022 (‘000) weekly Impressions in the markets (urban+rural) of  Punjab/Haryana / Chandigarh /Himachal/ J&K (NCCS All: 2+ individuals). Private sector TV channels like PTC Punjabi, MH1 Music and Chardikala Time TV occupied the top three slots, respectively, in terms of viewership.

Non-cricket Sports League In The Offing

Meanwhile, Sahu also told Indiantelevision.com that Doordarshan is working on a blueprint to enter sports business with three different sports leagues -- basketball, tackle football (a modified form of American football) and the indigenous kabaddi.

“We are in the final stage of finalising various logistical aspects (of such sports leagues), including the bouquet of games, partnerships, production values and marketing initiatives for the leagues,” Sahu said, adding that help of an American company with expertise in conducting university sports could be taken.

Though the game of kabaddi, men and women, has already been turned into a league and is promoted heavily by Star Sports, which, according to the private broadcaster, has given it good dividends in terms of revenue and viewership.

“We are not restricted to three games (for the league model),” the DD DG said, explaining more games could be taken up as the pubcaster is working on various models to bring down the costs of holding such leagues. “The sports league is not a one-time affair and is a long-term strategy spread over four to five years that will give good returns,” she added.

A recent report by GroupM ESP and sports business media outlet SportzPower states that sports sponsorship in India grew 19.33 per cent in 2016 touching Rs 64,000 million.

ALSO READ:

Doordarshan in talks with Disney for kiddy content in evening slots

FreeDish creates record, sells 11 slots for Rs 851 million

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/queens.jpg?itok=zUgXlMIj
TLC to launch India's first-ever women's comedy show on 24 Sept

The comedy genre has exploded over the last few years in India with new comedy clubs sprouting and stand-up comedians achieving celebrity status. However, the limelight seems to be squarely focused on the men with very few women making a mark in this burgeoning space. Given the scenario, TLC, India...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Vishal%20Gurnani.jpg?itok=MiXlW0gd
Dishum plans to break even in 3 yrs & a network soon, says Vishal Gurnani

MUMBAI: Vishal Gurnani-owned Dishum Broadcasting has announced the launch of its first Bhojpuri general entertainment channel Dishum. The channel will go live on 15 August. “To cater to 220 million population in India which understands and speaks Bhojpuri, there is only one GEC channel, that is...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/DD-800x800.jpg?itok=bForoF4g
Doordarshan to acquire programmes for DD Kashir

NEW DELHI: Doordarshan has invited proposals from reputed Producers/ production houses for its 24x7 satellite channel DD Kashir under Fixed Budget Mode of Programmes Acquisition Category. These will be for telecast in accordance with the “Guidelines for Acquisition of Programmes.” Last date for...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/game-on-thrones.jpg?itok=4BjXsl-D
Game of Thrones Season 7 starts on Hotstar, minutes after US showing

The highly anticipated premiere of Game of Thrones Season 7 launched on video-on-demand platform Hotstar on 17 July, with the first episode of the new season available for the audience to view within minutes of its American telecast.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/rahul.jpg?itok=TuP1Rgwb
Mukta div partners Mobikwik, offers 15% cashback on tickets

Mukta A2 Cinema, the cinema exhibition arm of Mukta Arts Ltd. – one of India’s esteemed film banners, has announced its association with a digital wallet company, Mobikwik. The cinema chain recently expanded their presence and now has 48 screens in their network.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/karan_0.jpg?itok=aDK8pyCL
DSport partners with Nodwin for eSports league's maiden broadcast in India

DSport, a sports TV channel launched by Discovery Communications India, has partnered with Nodwin Gaming to showcase the flagship esports tournament in the country - ESL India Premiership. As a part of the partnership, DSportwill telecast 90 minutes of action everyday (2 :30 – 4:00pm) starting...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/lahore.jpg?itok=OW9QevgD
Lahore HC lifts PEMRA ban on Indian TV shows

The Lahore High Court (LHC) on Tuesday cancelled a ban imposed by PEMRA (Pakistan Electronic Media Regulatory Authority) on the telecast of Indian television shows in Pakistan. THe HC stated that the federal government had no objection to the Indian television programmes.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/COLORS.jpg?itok=I4DIGU9m
Jeep Compass drives into Khatron Ke Khiladi - Pain in Spain

Khatron Ke Khiladi, hosted by Rohit Shetty and powered by Jeep Compass, will thrill the audience from 22 July 2017, every Saturday and Sunday at 9:00 pm on Colors.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/David_Zaslav.jpg?itok=Ug4ulIvq
Discovery & Scripps reported to be discussing merger

MUMBAI: Media companies Scripps Networks and Discovery Communications are reportedly in merger talks, supposedly revisiting a probable deal that did not materialise around three years ago.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories