Television

×

Star Sports sends #BlessingsFromHomeground for team India

#DeshKiMitti travels to the ICC Cricket World Cup with 1.35 billion Indians blessing Team India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/11/teamindia.jpg?itok=sMuFr5I5

MUMBAI: Star Sports, the official global broadcaster of the ICC Cricket World Cup 2019 has sent the Indian team a deep-rooted symbolic item – a jar of soil, #DeshKiMitti, that takes the 15 players in the squad back to their roots. The jar represents #BlessingsFromHomeground and reminds them of the days when they started their cricketing journey from.

The jar contains soil collected from across the schools and maidans where the players first started playing cricket. Members of the school, friends, coaches who have been a part of player’s early cricketing journey sent their blessings through this soil.  #DeshKiMitti travelled to the United Kingdom and prior to the India vs Australia game, Star Sports anchor Jatin Sapru handed over the jar to Captain Virat Kohli, MS Dhoni and coach Ravi Shastri. Virat in a moment of emotion, after receiving the jar opened it to smell the love of his land.   #BlessingsFromHomeGround will remind the players not just of their roots but a billion voices chanting “India, India” at home as the jar takes a permanent spot in the dressing room.

Conceptualized and created by Ogilvy & Mather, the campaign brings alive the emotion that is ‘cricket’ for all Indians. The thought of sending blessings to the Indian team in the form of soil from each of their home ground is brought alive through an on- ground activation across India, posts on Twitter, Facebook and other digital platforms inviting participation of fans to give their blessings to their favourite cricketer. Branded content in the form of a culmination of all these messages from fans back home and the physical transfer of the blessings at London in the form of a token will give the team inspiration to bring home the prestigious World Cup.

The fifteen boxes with soil collected from the home ground of the Indian cricketing squad will travel with the team reminding them of the billion fans back in India hoping and praying for their success

every time they get on the field. This time each player will have their home ground with them which will remind them of their journey and inspire them to achieve the ultimate glory i.e. #CricketKaCrown.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Kanchana3.jpg?itok=PBDfU8JP
Zee Telugu to premiere blockbuster Horror - Comedy 'Kanchana 3' on August 25

We all have heard stories of supernatural powers disrupting lives but what if the same power adds a twist that sets everything right? Zee Telugu is all set to entertain your entire family this weekend, with the showcase of the World Television Premiere of ‘Kanchana 3’ on Sunday, 25th August 2019 at...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/balajite.jpg?itok=KPeQmaD1
Balaji Telefilms aims to break even consolidated business by end of FY20

Balaji Telefilms Ltd (Balaji Telefilms) is hoping to break even its consolidated business by the end of the ongoing financial year. While the recent partnership of its digital arm ALTBalaji with ZEE5 will work as a key contributing factor, good movies and better cost control environment for...

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/times_networkm.jpg?itok=K608WdhD
Times Network reduces Mirror Now MRP, launches new bouquet for English movie channels at Rs 10

MUMBAI: Times Network has revised the MRP of Mirror Now and introduced a new bouquet of three channels Romedy Now, Movies Now and MNX at Rs 10. According to the new Reference Interconnect Offer (RIO), the broadcaster has reduced the MRP of news channel Mirror Now to Rs 0.5 from Rs 2.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/COLORS%20Tamil.jpg?itok=lBiR_c8M
COLORS Tamil extends fiction line-up from Monday to Saturda

On popular demand, COLORS Tamil has announced an extension in the telecast of its fiction line-up. Starting 17 August 2019, viewers can now catch their favorite show from Monday to Saturday, offering a perfect start to an entertaining weekend packed with action, drama and more.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/RK-Arora.jpg?itok=OgQepPCQ
iTV Network appoints R K Arora as director - strategy and planning

Noida: In an announcement made on Friday by iTV Network, R K Arora joins as director - strategy and planning. Arora has a wealth of leadership experience of around two-and-a-half decades in the news broadcasting, spanning the entire spectrum from strategic vision and planning to execution. He has a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/itv_net.jpg?itok=APVBlEN7
iTV Network gives additional charge to Varun Kohli, strengthens senior management team

MUMBAI: iTV Network on Friday announced strengthening its senior management team with CEO Varun Kohli being handed additional responsibility for print companies. Kohli is currently handling India News, NewsX, digital assets and is providing strategic direction, leading teams and strengthening...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Star%20Sports.jpg?itok=qPNmXLWL
Announcement of Indian men's cricket team coach at 6PM today on Star Sports

Star Sports, India’s leading broadcaster and the ‘Home of Cricket’ to telecast the big and official announcement of the coach of the Indian Men’s Cricket Team today at 6PM on a special programming show ‘Follow the Blues LIVE’ on Star Sports 1 SD/HD. The segment on the show will witness the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/TED%20Talks.jpg?itok=c8e0-tdc
Star India distributes eco-friendly flags on account of India's 73rd Independence Day!

In an encouraging and positive endeavour towards a greener India, Star India has distributed eco-friendly National flags which have been sourced from 21Fools. With a novelty in thought, these flags are made out of waste cotton and are embedded with marigold seeds.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Shemaroo_New_Logo.jpg?itok=Nw_eSngf
Shemaroo Entertainment brings devotees closer to Lalbaugcha Raja

Shemaroo Entertainment Limited, India’s leading content powerhouse, has acquired rights for the live feed of one of the most popular Ganpati Mandals of Maharashtra-“LALBAUGCHA RAJA” for Mobile apps, Internet and DTH platforms.

Television Production House Online Content

Sign up for our Newsletter

subscribe for latest stories