Television

Star Sports launches new anthem as Vivo PKL Season 5 nears finale

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MUMBAI: Star Sports, India?s leading sports broadcaster, launched Doompak Doompak, a new anthem dedicated to Vivo Pro Kabaddi League (PKL) as the season five finale draws close. The anthem is created by Star Sports? creative team and directed by Amol Patil.

Celebrating the Kabaddi mania that has gripped sports fans across the country, the anthem, released along with a music video, is quirky, vivid and features leading Kabaddi stars.

With a vision to make Kabaddi accessible and engaging for fans across India, Star Sports has built a strong narrative throughout the season, with a host of innovative and appealing marketing campaigns.

The new anthem, Doompak Doompak, is energetic, fast-paced and invites fans to participate in the ongoing excitement for the last few matches of the season. Penned by renowned Bollywood lyricist, Amitabh Bhattacharya, the lyrics takes fans into the journey of season 5 and the preparation for the final battle among the 6 qualified teams. The anthem is composed by leading music composer Ram Sampath.

For season 5 of Vivo PKL, Star Sports moved away from the traditional campaigns to a celebration anthem. The film showcases players, referees, coaches and fans in an all-new avatar, celebrating the spirit of the sport, as the finale of a magnificent season of the game draws closer. The film is scripted in 4 languages ? Hindi, Tamil, Telugu, Kannada and Bengali, to ensure that it reaches sports fans across the nation.

Season 5 of Vivo PKL has received an impressive response over 3 months, and now as the Playoffs are approaching - the penultimate phase of the league ? the campaign aims to stir more excitement into the mix.

Vivo PKL Season 5 Playoffs begin from 23 October to 26 October, from 7:30 PM onwards and the final takes place on 28 October in Chennai. Fans can catch each match live on the Star Sports network.

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