"Cricket beats all other impact properties on TV during Diwali week (Week 40-44)"

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

This ODI series delivered 7,397 ('000)* average impressions on Star Sports network making India-South Africa 2015 ODI series the second highest with 6, 153 ('000)* average impressions.To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fanbase.

India's 'Home Season of cricket' which kick started with the high impact campaign 'Har Session Mein Action' truly delivered what it promised - India's coronation as the Number #1 Test team, Virat Kohli's dynamic captaincy and the high quality of Test & ODI cricket being played. This has helped cricket retain its existing audience, bring in new viewers and attract advertisers from different categories. Star Sports networks' highly engaging cricket coverage of the recently concluded New Zealand Tour of India once again proves that when it comes to Sports, India's leading broadcaster continues to set new global benchmarks in viewer experience, viewership numbers and an ideal platform for advertisers to reach out to their audience across India.

Star Sports CEO Nitin Kukreja said, "Cricket outshines all formats of programming consumed by television audiences and Star Sports has consistently taken the sport to newer heights. The India-NZ ODI series setting a new record benchmark as the highest rated bilateral ODI series in the last 3 years further affirms that nothing is adored like quality cricketin this country. With a packed Home season of cricket coming up with world class opponents like England and Australia visiting India, Star Sports network is committed to delight cricket fans across India with the most comprehensive coverage of this sport."

No sooner has the New Zealand series concluded that a riveting contest is underway versus England and thereafter with Australia as well. Virat & Co. has an excellent opportunity to prove that India is deservedly #1 in the test ranking and to create legacies in the ODI format of the game. Can Root and Smith play some spell-binding knocks in Indian conditions to take the gloss off Kohli& Co. at home? Catch all the Action LIVE on Star Sports Network. (Source: BARC, 4+ Urban*. *Latest ranking from International Cricket Council*)

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