"Cricket beats all other impact properties on TV during Diwali week (Week 40-44)"

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

This ODI series delivered 7,397 ('000)* average impressions on Star Sports network making India-South Africa 2015 ODI series the second highest with 6, 153 ('000)* average impressions.To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fanbase.

India's 'Home Season of cricket' which kick started with the high impact campaign 'Har Session Mein Action' truly delivered what it promised - India's coronation as the Number #1 Test team, Virat Kohli's dynamic captaincy and the high quality of Test & ODI cricket being played. This has helped cricket retain its existing audience, bring in new viewers and attract advertisers from different categories. Star Sports networks' highly engaging cricket coverage of the recently concluded New Zealand Tour of India once again proves that when it comes to Sports, India's leading broadcaster continues to set new global benchmarks in viewer experience, viewership numbers and an ideal platform for advertisers to reach out to their audience across India.

Star Sports CEO Nitin Kukreja said, "Cricket outshines all formats of programming consumed by television audiences and Star Sports has consistently taken the sport to newer heights. The India-NZ ODI series setting a new record benchmark as the highest rated bilateral ODI series in the last 3 years further affirms that nothing is adored like quality cricketin this country. With a packed Home season of cricket coming up with world class opponents like England and Australia visiting India, Star Sports network is committed to delight cricket fans across India with the most comprehensive coverage of this sport."

No sooner has the New Zealand series concluded that a riveting contest is underway versus England and thereafter with Australia as well. Virat & Co. has an excellent opportunity to prove that India is deservedly #1 in the test ranking and to create legacies in the ODI format of the game. Can Root and Smith play some spell-binding knocks in Indian conditions to take the gloss off Kohli& Co. at home? Catch all the Action LIVE on Star Sports Network. (Source: BARC, 4+ Urban*. *Latest ranking from International Cricket Council*)

Latest Reads
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
India’s leading New Age News Brand set to take Television by storm

New-age digital brand is about to take the television screens by storm.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories