SPN highlights scale of Spanish football league LaLiga through innovative campaign

MUMBAI: Sony Pictures Network India (SPN) will kick-start the upcoming season of Spanish football league- LaLiga, with a bold statement: it’s not football. It’s war.

The season will be telecast on Sony Six and Sony Six HD from 20 August.

The channel hopes through the campaign to capture the scale of this property by showcasing the sportsmanship and competition between the teams and how their fans react to it in the most unique possible manner, building an instant connect with football fans all over India.

“We always aim to create new and innovative content for all our viewers. Through this campaign, we want to highlight the scale of LaLiga by reaching out to the football fans of India,” said SPN president distribution and sports business Rajesh Kaul.

“Since the inception of the sports cluster at SPN, we have strategically worked to establish it as the premier destination for an unparalleled football viewing experience. Through our tactical acquisition of marquee international tournaments and international domestic leagues, we have established ourselves as a one-stop destination for International football. and want to give our viewers an experience of the highest quality of club and international football,” he added.
The new season will have a complete 360 degree roll out across mass media.

The campaign will begin with three 30-second films which showcase the pranks between fans in unusual situations. The films showcase some day-to-day scenarios and the resultant football rivalry, all ending with the bold statement. The first one, The Breakup, shows an Atletico Madrid fan ruining his colleague’s (a Real Madrid fan) relationship by sending a fake break up message to his girlfriend. Airport Securityportrays an Atletico Madrid fan sabotaging the travel of a Barcelona fan at the airport by clandestinely packing a pair of nun chucks and a huge chopping knife in his hand baggage.

The third titled Pigeons shows a Barcelona fan ready to go on a big date shocked to see his shiny convertible completely covered in bird-poop, courtesy his neighbour – a Real Madrid fan.

The campaign has been created by J. Walter Thompson and is produced by Ignition Fims. While Senthil Kumar is the chief creative officer, Tista Sen is the national creative director. The campaign is directed by Rensil D’Silva and its executive business director is Anitha Krishnan.

The senior creative director’s team include Vinayak Gaikwad and Shounak Guhathakurta and the creative team has Vinayak Gaikwad, Shounak Guhathakurta, Sreenath Pillai and Ganesh Palkar. The senior account executive is Sanat Shende and account director is Saptarshi Banik.

LaLiga boasts of top seeds like Cristiano Ronaldo, Lionel Messi, Luis Suárez, Neymar, Antoine Griezmann, Gareth Bale, Pione Sisto, Ganso, Marlos Moreno, etc.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories