Rajesh Kaul


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Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

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SPN India strengthen's regional presence with six language feeds for FIFA WC

With the 2018 FIFA World Cup set to kick off on June 15, the official broadcaster Sony Pictures Networks (SPN) India, increased its regional outreach with the addition of Tamil and Telugu live language feeds. This will be the first time that the FIFA World Cup will be telecast in multiple languages...

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Sony bets big on 2018 FIFA World Cup

MUMBAI: With the 2018 FIFA World Cup set to kick off on June 14, Sony Pictures Network India (SPNI) is gearing up for the company’s most-anticipated event of the year. Banking on the rising popularity of football in India, the formidable FIFA brand and a viral ad campaign, the sports cluster of...

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SPN launches first campaign for FIFA WC 2018 Russia

MUMBAI: Despite losing several big ticket sporting properties to rivals in India, Sony Pictures Network (SPN) is gung-ho as it gears up to showcase the 2018 FIFA World Cup Russia. With just about a month left for the action, it has unveiled a new campaign titled ‘Meri Doosri Country’. The campaign...

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Broadcasters express displeasure over BCCI's match rates: Report

With the BCCI rights up for grabs after being postponed to 3 April 2018, Star India and Sony Pictures Sports Network (SPSN) are expected to slug it out to win the bid. Both broadcasters have, however, written to the Board of Control for Cricket in India (BCCI) making their displeasure known in...

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