Television

Sony India bets on Pro Volleyball League

The inaugural season of Pro Volleyball League will start from February 2019

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MUMBAI: Sony Pictures Networks (SPN) India has signed a multi-year deal with Baseline Ventures and Volleyball Federation of India (VFI), to broadcast the inaugural season of the Pro Volleyball League in February 2019. SPN will broadcast all 18 matches of the Pro Volleyball League live across its sports channels.

Pro Volleyball League will give budding Indian athletes a platform to hone their skill and compete against some of the leading players from across the world.

Excitement around the league has been building up steadily with volleyball being a sport that attracts people from all walks of life, from local villages’ rural areas to urban international schools all over India.

Sony Pictures Networks India president sports and distribution business Rajesh Kaul said, “At SPN our focus has always been to promote a multi-sport culture in India and Pro Volleyball League is the perfect addition to our sports portfolio. Volleyball is an extremely popular sport in n key markets like South and North India, producing world class players. From early discussions we realised that our values are completely aligned with Baseline Ventures’ – nurturing the development of various sports in India and we are happy to be on-board for the Pro Volleyball League.”

The current league structure will consist of 18 matches, which will be played across two indoor venues. The teams will consist of men from the national teams across all FIVB (the international governing body of the sport) member nations, with a predominant Indian player pool. Player auctions are scheduled for later this year and franchise-owners can bid for the Indian players from a bank of over 90 players, while the foreign players will be recruited via player draft.

Pro Volleyball League CEO Joy Bhattacharjya, “To allow for a good and clear broadcast window for the League and to ensure that the League can be promoted extensively across all platforms including the hugely popular digital platform Sony LIV, we have decided to kick-start Pro Volleyball in early February 2019. India is today consuming great sports content through the year and with Sony as a partner, we hope to deliver a well packaged product that will leave a lasting impression on one and all”

Baseline Ventures India MD Tuhin Mishra, “SPN has been successfully bringing some of the best global sports action to the Indian audiences for years now. Moreover, we completely believe them to be the right partners for the global sport of Volleyball to take centre stage in India. Being pioneers in offering a great mix of live action sports with entertainment, SPN offers us an opportunity to create do something similar with the Pro Volleyball League. We really look forward to a great association.”

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