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Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music

More customers in India joined the Prime membership program in the week leading up to Prime Day than in any other week before, with more than 35% of new members living in tier 2-3 towns.

Television TV Channels Sports
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Mayank Dayal joins SPN's sports side

Mayank Dayal has joined Sony Pictures Networks India as associate vice president, where he is responsible for handling the sports cluster's marketing and communications strategies as well as overall branding and imagery. He also handles the annual marketing plans, creating a calendar of campaigns...

Television TV Channels Sports
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SPN's digital play for the FIFA World Cup

Mumbai: In a bid to offer consumers a world-class sporting experience, Sony Pictures Network India (SPN) has pulled out all stops for their coverage of the FIFA World Cup. After launching the 'meri doosri country' promotional campaign, the company has now planned a major digital push for the...

Television TV Channels Sports
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Is it the end of the road for anime in India?

MUMBAI: Back in the 90s, a new legion of toon addicts was created in India with the advent of anime shows such as Pokémon, Dragonball Z and Naruto that were telecast on Cartoon Network. A few years later, the genre hasn’t found the popularity in Indian kids that it has in some other parts of the...

Television TV Channels Kids
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Star's BCCI rights bid not as astronomical as we all think

MUMBAI: Star India has made history by making two of the biggest bids for acquiring cricket rights in India—for the coveted Indian Premier League (IPL) along with the Indian cricket team’s home matches. After Star India successfully bid Rs 6,138.1 crore for the home matches, the question on...

Television TV Channels Sports

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