IPL tendering process to commence 17 July; bidding to be fierce

MUMBAI: The Mukesh Ambani-owned Mumbai Indians pulled of a wafer thin victory against the Rising Pune Supergiants in the final of the Vivo IPL 2017, possibly giving a super boost to the TV ratings that Sony Pictures Networks India (SPN India) will notch up for its telecast. The final match could also be the last time both SPN India and Hotstar could be telecasting the Vivo IPL as both their contracts with the Board of Control for Cricket in India (BCCI) have ended.

Come 17 July, and the tendering process will start to bag the IPL telecast and rights ? both national, international and streaming over the internet. The auction process was supposed to commence last year but was quashed by the Supreme Court appointed Justice Lodha committee.

The IPL title sponsorship tender will commence earlier on 31 May 2017. Chinese smart phone maker Vivo?s title sponsorship contract too has ended with the latest edition of the IPL.

The decision on the two dates was taken by the BCCI, the members of the IPL governing council, and the Supreme Court appointed committee of administration on Saturday 20 May.

Industry experts expect the price for the five year rights ? yes, the cycle of the IPL rights has been reduced to five years by the BCCI to further exploit its potential ? to reach stratospheric heights. The expectation is that potential bidders like Star India, SPN India, Amazon India, and new player in the game the Discovery promoted D-Sports could end up writing cheque amounts close to double of what was paid for the previous cycle ? on a like to like basis.

For both Star India and SPN India, bagging the rights is crucial. Star India has targets to achieve $1billion EBIDTA by 2020 and one of the tools to help it get there is of course the spread of Hotstar. Over the last two years, it has launched a clutch of sports channels in its bouquet. SPN India too will want to retain the rights as it has been one of its cash cows over the past three to four years, notching up new records in advertising and viewership every year. It too has launched a clutch of channels and has even partnered with ESPN for a channel in India.

Clearly, the side which bats and bowls well during the tendering process will win.

Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories