Television

ESPNcricinfo's 80% consumption from mobile devices

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/17/ESPN_Googly-Gujiya.jpg?itok=cXTqKi4l

MUMBAI: For 25 years, Indian viewers have grown fond of the name ESPN. ESPNcricinfo completed its silver jubilee in India and launched its annual ritual of creating a new dish - this time the Googly Gujiya.

India?s favourite festive snack, gujiya, has been re-imagined by Zorawar Kalra?s Massive Restaurants as a celebration of cricket fandom and the sense of auspiciousness and euphoria that grips hundreds of millions of Indians each season. The new imagining of the Indian favourite also reflects a shared philosophy of ESPN India and Zorawar Kalra - accentuating the local while embracing the global.

ESPN VP and head India and South Asia Ramesh Kumar said, ?In the last two to three years we have seen a huge audience coming online and consuming content on ESPNcricinfo. Almost 80 per cent of the consumption happens on mobile platform. Indian cricket and live cricket is the primary driver of ESPNcricinfo."

Commenting on the occasion, EMEA, VP and general manager South Asia & Australia/New Zealand Charles Classen said, ?At ESPN, we celebrate sport. We understand that sports, and the passions of fans, are acutely local and powerfully global. The fervour for cricket in India is unique to the nation. Yet, there are also enormously passionate followers of global sport, from Manchester United to Roger Federer and LeBron James. To truly serve fans, you must be both local and global. That?s what differentiates ESPN and helps us connect with the sport fans at all levels. Googly Gujiya reflects that same balance of local and global.?

When asked about the FIFA WC 2018 on ESPN, Kumar said, ?ESPN has a huge presence in Russia and with FIFA World Cup 2018 Russia is just around the corner, we are planning a huge coverage. We at ESPNcricinfo after 25 years are in the continuous process of evolution in terms of pushing the envelope and how we present our content to the audience.?

Kumar also pointed that, in terms of ad revenue, ESPNcricinfo grew by 35 per cent in 2017.

?Our global expertise, technology, innovation-led approach and understanding of sports fans globally helps us create the best possible experience for fans locally, on whatever device or screen they use. As we celebrate the cricket season and the silver anniversary of ESPNcricinfo, we wanted to find a creative way for that to come alive off screen as well. We are excited about introducing ?Googly Gujiya?, a unique Indian festive snack with a contemporary twist. We are proud to partner with Massive Restaurants, known for their unique Indian dishes with international accents and for their innovative stints in the food and hospitality industry,? Kumar added.

Speaking on the collaboration, Massive Restaurants founder and managing director Zorawar Kalra said, ?Massive Restaurants is pleased to collaborate with ESPN for this initiative. We wanted to create a dish that is Indian at heart but has a global appeal, something that represents Indian tradition but with a contemporary twist. Gujiya is an Indian snack that is notable across all cultures and made during festivals and celebratory occasions. We have reinvented the traditional gujiya by making it savoury and used ingredients that are loved internationally. We are very excited to watch the entire sports fraternity, fans and food fanatics enjoy our 'Googly Gujiyas' while cheering for their favourite team, celebrating victories and having a good time in general."

The evolution of gujiya also reflects how the sport of cricket has evolved in 25 years since ESPNcricinfo first established its leadership in covering the sport. The advent of the IPL, Australia?s Big Bash, England?s Vitality T20 Blast and other domestic competitions, mixed with the growth of the international calendar, is a testimony to the evolving landscape. Players are now crisscrossing the world to play for teams at home and abroad. These changing dynamics of cricket seeded the idea of starting a new tradition in a country that is so passionate about the game.

ESPNcricinfo web and app curates the most relevant content for fans across all geographies based on their unique needs and interests.

Apart from the 10 international editions catering to all major cricket playing countries, users can also use the personalise feature to receive latest news and scores of their favourite team right at the top. This ensures that all fans irrespective of their location receive the most appealing content on the site and on the app.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories