Television

Zoom consumers are micro-influencers on their own: Nikhil Gandhi

The channel's partnership with Myntra seems to have paid off.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/31/nikhil-gandhi.jpg?itok=P9HALUcf

MUMBAI: Zoom, the entertainment channel of Times Network recently revamped its identity from just Zoom to Zoom styled by Myntra. The revamped version went live on 19 April 2018 at 9 pm. Now Zoom has a sub brand called Zoom Studio, which will provide content to many OTT players. 

Currently, the channel has 10 million unique visitors per month and on social media, the channel is followed by 20 million people, according to Times Network president Nikhil Gandhi.

At Indiantelevision.com’s new video economy event BrandVid powered by Colors, Gandhi said, "The most important thing that has come out of this deal is how we trade around with content that works well for them as well as us.” From Myntra’s strategic point of view to build and influence the whole fashion space, we were lucky to have the timings so well matched that it jelled into their own strategy. The association went beyond just plain vanilla branding to largely on the back of content."

The event was organised by Indiantelevision.com on 30 October 2018 in Mumbai, for brands, agencies, marketers, broadcasters, publishers and producers to understand how to work closely and create short form and long form content which will connect with the audience directly.

The deal is a monetised partnership that Gandhi is optimistic will travel beyond at least three years. Outfits for the anchors on the channel are provided by Myntra. Zoom aimed to leverage Myntra’s style quotient for a new look and feel, shows, web-series, short formats and exclusive experiences.

By the end of the year, its new Zoom Live division will be available. “We are working on a very strategic initiative on how we influence our community which is beyond engaging on digital as well as television. We are building on a phenomenon called ‘Escapism’ where we want the consumers to escape from their reality into our world and engage with them with great content.”

The channel has original content produced by Zoom like Reunion, Ready to Mingle, Imperfect and many more. Myntra and Zoom get the traction on board in equal measure for the shows. Gandhi believes that each of their consumers are micro-influencers on their own.

“On the other hand we have been able to also take advantage of the things they have, fashion as a category lends organically to the whole of Bollywood. If you go to the Myntra site, we now have a Zoom store on it and we provide a lot of content to them and they engage with their consumers on how they can influence their buying patterns as far as the content is concerned,” he pointed.

At the time of the revamp, Gandhi mentioned that they are targeting the sweet spot of 15-24-year-olds.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/colors.jpg?itok=TSWaXtY0
Exclusively across platforms, COLORS INFINITY airs the return of the Dream Team of Harvey and Mike in the finale season of SUITS

MUMBAI: ‘It’s Not Bragging If It’s true!’ – Harvey Specter. So, we’re not bragging when we announce that you can ONLY watch the latest episodes of your favourite legal-drama SUITS exclusively on COLORS INFINITY and no place else. Airing at the same time as the US, COLORS INFINITY presents Instant...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/mei.jpg?itok=-LY48IEI
EPIC Channel signs Meiyang Chang to host it’s new quiz show format

MUMBAI: Having established itself as one of India’s most innovative infotainment players, EPIC Channel – India Ka Apna Infotainment is all set for an addition in its already diverse bouquet of shows. The channel will soon be launching a quiz show titled ‘EPIC INDIA QUIZ CHALLENGE’ and has roped in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/jung.jpg?itok=GV1B2K0g
Zee Action to air the blockbuster action drama Jung on 20th July at 8PM

MUMBAI: Zee Action - India’s One Stop Destination for Action Movies is all set to air the 1996 action blockbuster Jung on Saturday, 20th July at 8 PM, under its property Shanivaar Fight Club. Directed by legendary filmmaker T. Rama Rao, the action-packed drama stars Mithun Chakraborty, Ajay Devgn...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/xplore.jpg?itok=tXxAc3GP
ZEEL launches premium HD Hindi movie channel - &xplorHD

MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has added another channel in the Hindi movie category with the launch of a premium HD Hindi movie channel - &xplorHD. The channel promises an unparalleled experience that will unbox cinema for the viewers.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/axn.jpg?itok=gOnQR5hh
As the world celebrates 50 years of Moon landing, Sony BBC Earth, AXN and Sony PIX peek into what went behind the mission

MUMBAI: 50 years ago, on July 20, 1969, millions of people around the world witnessed a trio of astronauts – Neil Armstrong, Edwin Aldrin and Michael Collin - create history, as they became the first men to step on the moon. To commemorate this historical milestone, Sony Pictures Networks India’s (...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/viacom18.jpg?itok=H-Dgc8B_
Viacom18 notches up the fight against counterfeit merchandise

MUMBAI: In its endeavour to fight counterfeit products and illegal usage of Intellectual Property (IP), Viacom18 Media Pvt. Ltd. joined hands with Economic Offence Wing of Mumbai Police to conduct raids on businesses trading in counterfeit products of its popular kids brand Peppa Pig. The raids...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/network.jpg?itok=GpDOkZ7w
Jagdish Mulchandani, Nikhil Gandhi big movers as Times Network promotes key executives

Times Network, India’s leading premium broadcast network, announced key elevations in the senior management team today concurrent to the remarkable performance demonstrated by the company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/news.jpg?itok=naGEIRUZ
India News Haryana Hosted Mega Political Conclave 'Manch Haryana' in Chandigarh

India News Haryana the leading regional Hindi news channel by iTV Network today hosted a mega political conclave ‘Manch Haryana’ at Hotel Taj, Chandigarh to present the holistic picture of the development in the state. Manch Haryana is an initiative of India News Haryana, to foster a sense of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/mmma.jpg?itok=Kgj8EAWt
Star India's Preeti Puri Sharma steps down as vice president PR

Star India’s Preeti Puri Sharma has put in her papers, Indiantelevision.com has learnt. Friday will be her last day at the company, wrapping up a six-year association. At Star India, Preeti was responsible for the development and delivery of strategic communication plans, managing the external...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories