MUMBAI: Change is the only constant is an adage we all know. Well, that’s happening at RX France’s long running MipTV market too. The RX France management today announced that the 61 year old content exhibition market which is held in March-April annually  in Cannes, France is being wrapped up after this year’s edition between 8 and 10 April. A new event called Mip London will come up come-2025. (Its bigger sister event, MipCom which is held annually in Cannes will however continue with its October dateline.)

Mip London is positioned as a new industry market and networking event which is set to take place 24-27 February with a preopening a day before. The debut event will coincide with the 2025 London Screenings, which have been growing in stature over the years. The venue for Mip London is salted to be the Savoy Hotel and IET London: Savoy Place adjacent venues in the city’s West End. A press release issued by RX France states that Mip London was created following industry feedback to satisfy the growing need for versatile meeting and screening solutions in line with the increased demand for international companies to connect with buyers in London each February.

Mip London, the release states,  aims to consolidate an already-busy global TV events calendar, and differs in format to MIPTV. The focus is not on exhibiting but rather providing international companies looking to have a presence in London with tailored, scalable options to showcase and network in one convenient spot. MIP LONDON will have a comprehensive invitation programme which gives free access to qualified buyers.

“The creation of Mip London  is a direct result of clear and evidenced market factors,” says RX France entertainment division director  Lucy Smith. “There is a continued appetite for a global content market

in the first half of the year. Mip London  will not only alleviate a busy events calendar but will provide

an additional entry point for international companies to gather in London at the same time.”

“Staging markets that provide clients with the best possible solutions for showcasing their content and facilitating deal making is what we do best at Mip and take a huge pride in, as proven over decades in Cannes and more recently Cancun,” adds Smith. “We have consulted with many of those already hosting events in London as well as with international companies looking to do so. Our vision is a market that complements, not competes with, the established screenings programme, that provides further options for the widest range of international distributors, studios and buyers to take part and can bring even more business to London in February for the benefit of all. Leading RX France’s first Mip market in London is an opportunity I’m very grateful for.”