Television

Viacom 18 launches second GEC - Colors Super for Kannada audiences

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/08/COLORS%20Super%20LOGO.JPG?itok=nGesFBpJ

Colors Super logo

MUMBAI: Viacom 18, after ruling the rating charts in the Kannada market for 62 weeks, now is set to launch its second GEC in the same space. Come 24 July 2016 Karnataka will have a new channel, Colors Super offering new programming. The channel will launch with four hours of original programming with mainstream genres per day during weekdays and a movie premiere on Sundays.  Colors Super will be available on all the major DTH players. 

Speaking on the launch of new channel, Viacom 18 group CEO Sudhanshu Vats said, ?In terms of market size in the Indian television scenario, regional entertainment is next only to Hindi general entertainment, as a category. This translates into a sizeable ad market, growing at a CAGR of 15 per cent, similar to the overall TV ad market, over the next few years.?

Elaborating further, Vats stated, ?Within the regional entertainment pie, the Kannada GEC ad market alone stood at an estimated Rs 500 crore in FY16. As we cemented our dominance on this market, we realized we had a lot more to offer ? both in terms of content and brand solution opportunities. Colors Super will expand our offering to both the viewer, by bringing in missing genres into the market, and the advertiser, by increasing the available ad inventory, thereby plugging in existing gaps in the current market.?

public://Sudhanshu Vats and Ravish Kumar at the launch of Colors Super.JPG

Viacom18 has planned a marketing blitz across 179 major towns of Karnataka, targeting both the urban and rural markets of the state. The group is selling the channels separately.  Colors Super has roped in Vizeum as a media planning company from Mumbai. The channel will aggressively use 360 degree to market the channel across platforms including television channels, print, outdoor and digital.  The channel is spending more than Rs 5 crore on an ad campaign.

With the launch of Colors Super, the group's aim is to create a superb family viewing experience by offering viewers an exciting mix of stories and genres that are currently absent but much in demand. The two channels Colors Kannada and Colors Super will complement each other and offer viewers holistic and superlative entertainment. Viacom 18 regional channels (Colors Kannada, Colors Super and Colors Bangla) project head Ravish Kumar explained, ?The biggest point is the kind of content we will be airing is different from the shows that there are in the market today. We have many ideas but we were not able to do execute them because of limited number of time slots and were not just able to do them. Hence we realized that there is a very strong demand from the viewers on the content. Therefore the logical step was to launch the new GEC.?

With an eclectic mix of content, spanning mythology, fantasy and supernatural, romcoms, reality television and world satellite premieres of movies, Colors Super promises to induct a diverse mix of genres in the Kannada general entertainment market. Kannada heartthrob Yash, who started his career with Colors Kannada, will be leading the marketing campaign for Colors Super.

In todays? time, Hindi general entertainment channels are extending their prime time. Talking about the trend in the Kannada market, Kumar explained, ?If you look at the Karnataka GEC market in the past people have experimented with the morning programming. Even in Colors Kannada we used to have the original slots in the morning, we used to have original programming in the morning and over a period of time we discovered that the original programming was not working for us. Later when we started the repeats of the original programming they started rating better than the original. So, the buzz for the prime time is from the 6 pm to 10.30 pm. 6pm time slot is still early but the core prime time is from 7pm to 10pm.?

As mentioned above, Colors Kannada ruled the rating charts for 62 weeks - Kumar added on being a competitor of its own channel, he said, ?We want to compete with ourselves because that brings out the best in us.?

The new offering provides significant opportunity for content innovation and business growth and is set to emerge as a high decibel entertainment destination for the viewers.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories