Television

Super Singer Jr: Star Vijay ropes in five advertisers; title sponsorship open

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BENGALURU: Star India’s Tamil general entertainment channel has roped in five sponsors for season 5 of Super Singer Junior – three ‘Powered by’ sponsors and two co-presenting sponsors. Negotiations are on for the title sponsorship, says a source at Star Vijay unwilling to reveal with whom. In all, there have been nine seasons of Super Singer – five for seniors and four for juniors. Super Singer Junior will be the tenth time that the channel will search for singing talent in Tamil Nadu.

Airtel has been associated with Super Singer from day one i.e. 2006. Mechanical and civil engineering and hospitality group Arun Excello has been constantly associated with the show for more than six years now.

Apart from Sunflower oil brand Gold Winner, health clinic brand V Care, Sunland Sunflower Oil, Chennai’s retail store chain Saravana Stores Thanganagai Maligai have been associated with the show consistently.

Super Singer Junior Season 5 will be aired from 26 November every Saturday and Sunday at 7 pm. Each episode will run through 90 minutes including 18 minutes of advertisements. For season 5 of Super Singer Junior, the channel has roped in sanitaryware brand Cera, apparel wear brand Twin Birds and Gold Winner are the ‘Powered by’ sponsors. The co-presenting sponsors are Arun Excello and Prisma

While the channel has not disclosed the number of episodes that the fifth season of Super Singer Junior will air for, Super Singer season 5 for seniors crossed 200 episodes, while Super Singer Junior season 4 ran through 235 episodes. The team of judges include melody queen, Chithra, singer Subha and singer Mano. Ananth Vaithyanathan will train the young voices during their musical journey.

Star Vijay plans to market the show through various media platforms including print, radio and outdoor in Chennai with posters, malls, bus shelters, hoardings, wall graphics, centre median, barricade branding and also through trade media portals for effective reach.

Contestants were selected through direct on-ground audition for the kids aged between 6-14 years of age in Chennai, Coimbatore and Trichy few weeks ago. The channel says that the stars of super singer show have sung for movies with prominent music composers in the industry like A R Rahman, Illayaraja, Imman and Anirudh Ravichander. Previous seasons have unearthed many a young talent that has blossomed into a passionate singer. To name a few - Krishnamoorthy, Alka Ajith, Aajeedh Khalique, Spoorthi are title winners of Super Singer Junior the seasons. Other promising talents from the show such as Pragathi, Yazhini and many more have got a chance in playback singing.

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