ETV Marathi celebrates channel success and Gudi Padwa

MUMBAI: ETV Marathi, a channel that mirrors the cultural ethos and spirit of Maharashtra has always prided itself in providing a range of differentiated content that redefines the family viewing experience.  The channel has always held an important place in the heart of every Maharashtrian and over the last year we have further strengthened this bond.

ETV Marathi over the last year has had a glorious run. The journey towards success has been achieved on the back of powerful programming that has redefined Marathi television history.  The transformation that started on the back of the mega blockbuster Kon Hoeel Marathi Crorepati establishing new standards of scale and grandeur in Marathi Television history, continued with other engaging and revolutionising content. Shows like 1760 Saasubbai, Majhe Mann Tujhe Jhale, Sundar Majhe Ghar have created new benchmarks in reach and social messaging and taken the channel towards the next echelon of growth.   

Speaking at the occasion of the Gudi Padwa celebrations held by ETV Marathi, Anuj Poddar, EVP Viacom18 & Business Head ETV Marathi said “ETV Marathi’s journey towards success has just started and the best phase is still ahead of us. Our story of the past year is akin to the common man. We resonated with the masses and elevated this common man to a pedestal. We are confident that with the support of the masses, we will continue to keep pace with the growth we have witnessed so far and emerge as the leading entertainment destination for all our viewers.”

Numbers speak volumes and if numbers are to go by, ETV Marathi is emerging as the preferred destination of Marathi entertainment amongst its viewers. The below data clearly highlights the consistently increasing power of the platform.    

Pioneers of the Marathi General Entertainment Genre, ETV Marathi, which was launched on 9th July 2000 has many firsts to its credit. The channel was the first to experiment with new homegrown non-fiction formats like Gaurav Maharashtracha, Dholkicha Taalavar, Superfast Comedy Express and Crime Diary that has revolutionised the Marathi Television space. On the fiction front too ETV Marathi has had a glorious run with landmark shows like Char Divas Sasuche that was a raging success.

Today the channel continues to be powerhouse of content with the best in fiction and non-fiction bringing alive a heady concoction of traditional and contemporary content for its viewers. Resonating the channels primary agenda of being a mass entertainer with a soul, the channel boasts of a rich, diverse and engaging content palate across genres and continues to entertain and engage its viewers across the length and breadth of Maharashtra


Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories