MUMBAI: ETV Marathi has announced it will premiere "Kon Hoeel Marathi Crorepati", produced by Big Synergy, on 6 May.

The show will be presented by New Fair & Lovely and powered by Idea.

It will air Monday to Thursday at 9.00 pm.

As reported earlier, the Marathi version of ?Kaun Banega Crorepati? will be hosted by Sachin Khedekar.

Viacom18 EVP and business head - regional channels Anuj Poddar said, "We at ETV Marathi were looking at providing our viewers unparalleled experience and scale comparable to the Hindi GEC. We believe that the Marathi audience is much evolved, has knowledge on their side and deserves high quality entertainment. With a show like "Kon Hoeel Marathi Crorepati" we hope to give our viewers an hour of complete quality entertainment that will add to the entire family viewing experience"

ETV Marathi non-fiction head Amit Phalke said, "Kon Hoeel Marathi Crorepati facilitates our objective of giving every "Marathi Manoos" by heart and soul an opportunity to get to their dream and most importantly to continue dreaming big. With Sachin Khedekar as the "Marg Darshak" this landmark show is all set to redefine family time in the Marathi television space and will be that hour where the whole family comes together to root for the one on the hotseat."

Big Synergy?s Siddhartha Basu added, "Kon Hoeel Marathi Crorepati offers a mega platform of "Maharashtrach Mahamanch", open to all those from anywhere in the country who love Marathi culture and speak the language, which has the potential to change the life and destiny of the person on the hot seat in a very short duration. It is for the first time in Marathi television history that a show and opportunity of this scale and size has been launched."

A journey of 15 question, three life lines of "Janmatacha Koul" (audience poll), "Talayat Malayat" (50-50), "Mitracha Madat" (phone a friend) will give a chance to the contestant to be crowned as a Crorepati.

Mumbai: ETV Marathi has roped in Sachin Khedekar to host the Marathi version of ?Kaun Banega Crorepati?, ?Kon Hoeel Marathi Crorepati?.

Standing for the power of knowledge, the show will give every Marathi speaking person a chance to redefine his destiny with the prize of Rs 10 million.global knowledge"."

Produced by Big Synergy, ?Kon Hoeel Marathi Crorepati? is slated to go on air in May.

ETV Marathi non-fiction programming head Amit Phalke said, "KBC as a format is very strong; it has the right mix of emotions, knowledge and entertainment, but I believe what makes the show successful is when you find the right host. We at ETV Marathi believe that Sachin Khedekar is the perfect choice for the show. He is a great actor, his personality is both intense and versatile and he has the right balance of being a star but still being approachable by the common man. He connects with both the masses and the classes and he has every quality we were looking for in the host."

Khedekar said, "As a host of the show, I will try to encourage people to stay close to their roots and culture irrespective of where they live and work. With this show, I want to offer my fellow maharashtrians a chance to win 10 million on the strength of their local and global knowledge".

MUMBAI: After airing on Hindi general entertainment channels (GECs), big-ticket non fiction shows are travelling to regional-language channels. The latest to make this journey successfully is Kaun Banega Crorepati (KBC), the Hindi version of the popular game show Who Wants to be a Millionaire.

Already exploited by Star India for its South Indian regional channels, KBC will now move to ETV Marathi.

The Marathi version of the show is titled Kon Hoeel Marathi Crorepati. ETV Marathi has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it on a "never-before-seen scale of participation and grandeur for Marathi viewers".

Kon Hoeel Marathi Crorepati will go on air in summer 2013. The show draws inspiration from KBC and stands for power of knowledge and education. It will offer the opportunity for every Marathi-speaking person to exercise their vast knowledge and possibly change their destiny through their participation in what has been called the most successful game show ever.

Says ETV Marathi Non Fiction head Amit Phalke, ?I am delighted to announce Kon Hoeel Marathi Crorepati, the world?s most popular format show, especially for Marathi Manoos. The show is a game changer, as it goes beyond the realm of entertainment and enters into a space that changes people?s destiny. We invite all Marathi viewers to the biggest and the most powerful game show so that they can put their knowledge to the test and have a fair chance to win the grand prize of rupees one crore?.

Big Synergy founder Siddhartha Basu avers, ?We are very optimistic and excited about our foray into Maharashtra with Kon Hoeel Marathi Crorepati. This is a culturally rich region, with its own history and highly developed literature, and people thirsting to prove themselves - which makes it a fertile ground for this life-changing knowledge game. Having broken ground in the southern and eastern regional markets of India with multilingual productions of Kaun Banega Crorepati, we are now looking forward to creating the same magic on ETV Marathi?.

Kaun Banega Crorepati has been made in Hindi, Tamil, Kannada, Malayalam, Bangla and Bhojpuri. Besides being highly popular on Sony Entertainment Television as a Hindi show, KBC?s Kannada and Malayalam versions on Suvarna and Asianet channels have got high ratings.

Bigg Boss is another big-ticket show which ETV will be airing on its Kannada channel. Bigg Boss Kannada will show on ETV Kannada in March.