COLORS Bangla sees an upswing, jumps to number 3 position across genres

MUMBAI: Week 1 on the BARC ratings chart has brought in good news for COLORS Bangla. According to the last BARC report Week 01’18 (30th Dec’17 – 5th Jan’18) Colors Bangla has soared to the No.3 spot with 139 GRPs keeping behind Jalsha Movies (85 GRPs). This is the highest ever that the Channel has achieved under the BARC measurement system. The channel launched a new show SUBHO DRISHTI on 1st Jan 2018 which opened with 2.2 Rat% and weekly avg. of 1.7.  In the West Bengal Rural Market, the show launched with Rat% 2.9 and AVG Rat% 2.0.

For the last 11 weeks COLORS Bangla has been maintaining 100+ GRP’s and has maintained an average rating of 132 GRP’s in the last 4 weeks. The channel had planned extensive marketing, PR activities for the launch of new show SUBHO DRISHTI which propelled the reach to 42.6% Week 01’18 (30th Dec’17 – 5th Jan’18) this week from 39.2 % (last week).

Among the top-rated shows of COLORS Bangla Subho Drishti @ 19.30 Hrs (1.7 Avg. Rat%) lead the flock followed by Kajallata @ 18:00 Hrs (1.5 Avg. Rat%) and Mahaprabhu Shree Chaitanya @ 18:30 Hrs (1.5 Avg. Rat%). COLORS Bangla viewership has also increased by 13%.

COLORS Bangla continues to be the fastest growing channel in the Bangla genre (across GEC, News, Music, etc) and has recorded a growth of 3.8X in terms of GRP’s (April’17 to January’18). The official Facebook platform has a total fanbase of almost 2 million with a reach of 1.07 million.

Talking about this Colors Bangla and Colors Odia, Business Head – Rahul Chakravarti said, “While our endeavor is to keep pushing the numbers, we are delighted to have become the No 3 channel. Our hard work has paid off and viewers have appreciated our new show, SUBHO DRISHTI. This admirable performance can be attributed to the team’s efforts to get our loyal viewers constant innovations in concepts and an engaging programming line-up. Our aim is not only to entertain but to also bring the best of content to viewers, and we are committed to continue this endeavor.”

The channel has an exciting line-up of stories and concepts for the coming months. A show on Goddess Manasa will be launched on 29th January which certainly promises to be a visual treat for the audience with outstanding VFX and a gripping storyline.

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