COLORS Bangla sees an upswing, jumps to number 3 position across genres

MUMBAI: Week 1 on the BARC ratings chart has brought in good news for COLORS Bangla. According to the last BARC report Week 01?18 (30th Dec?17 ? 5th Jan?18) Colors Bangla has soared to the No.3 spot with 139 GRPs keeping behind Jalsha Movies (85 GRPs). This is the highest ever that the Channel has achieved under the BARC measurement system. The channel launched a new show SUBHO DRISHTI on 1st Jan 2018 which opened with 2.2 Rat% and weekly avg. of 1.7.  In the West Bengal Rural Market, the show launched with Rat% 2.9 and AVG Rat% 2.0.

For the last 11 weeks COLORS Bangla has been maintaining 100+ GRP?s and has maintained an average rating of 132 GRP?s in the last 4 weeks. The channel had planned extensive marketing, PR activities for the launch of new show SUBHO DRISHTI which propelled the reach to 42.6% Week 01?18 (30th Dec?17 ? 5th Jan?18) this week from 39.2 % (last week).

Among the top-rated shows of COLORS Bangla Subho Drishti @ 19.30 Hrs (1.7 Avg. Rat%) lead the flock followed by Kajallata @ 18:00 Hrs (1.5 Avg. Rat%) and Mahaprabhu Shree Chaitanya @ 18:30 Hrs (1.5 Avg. Rat%). COLORS Bangla viewership has also increased by 13%.

COLORS Bangla continues to be the fastest growing channel in the Bangla genre (across GEC, News, Music, etc) and has recorded a growth of 3.8X in terms of GRP?s (April?17 to January?18). The official Facebook platform has a total fanbase of almost 2 million with a reach of 1.07 million.

Talking about this Colors Bangla and Colors Odia, Business Head ? Rahul Chakravarti said, ?While our endeavor is to keep pushing the numbers, we are delighted to have become the No 3 channel. Our hard work has paid off and viewers have appreciated our new show, SUBHO DRISHTI. This admirable performance can be attributed to the team?s efforts to get our loyal viewers constant innovations in concepts and an engaging programming line-up. Our aim is not only to entertain but to also bring the best of content to viewers, and we are committed to continue this endeavor.?

The channel has an exciting line-up of stories and concepts for the coming months. A show on Goddess Manasa will be launched on 29th January which certainly promises to be a visual treat for the audience with outstanding VFX and a gripping storyline.

Latest Reads
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories