MUMBAI: The California-headquartered Silicon Image, Inc., a global player in semiconductors for the secure storage, distribution and presentation of high-definition content, has announced a landmark agreement with the China Video Industry Association (CVIA) under which CVIA will promote and support the use of High-Definition Multimedia Interface (HDMI) by the consumer electronics industry in China.

The agreement with CVIA positions China to play a major role developing next-generation digital consumer electronics technology.

As part of the agreement, Silicon Image and CVIA have agreed to work together to promote HDMI adoption among domestic Chinese electronics manufacturers, co-develop new technology applicable to HDMI, and collaborate on establishing testing and interoperability certification labs that complement the capabilities of the HDMI Authorized Testing Centers established by Silicon Image, states an official release.

In addition, Silicon Image will support the China Digital Interface Industry Alliance (CDIA), an industry alliance consisting of major Chinese electronics manufacturers that CVIA is establishing. CDIA will work to promote the use of HDMI in consumer electronic products, promote communications among manufacturers in China and abroad, and strengthen coordination between hardware manufacturers and content providers, the release adds.

In a related announcement, HDMI Licensing, LLC, announced a global reduction in the annual administration fee charged to HDMI adopters. The fee reduction was made possible by HDMI's growing success in the marketplace; more than 400 makers of consumer electronics and PC products worldwide have adopted HDMI, including 82 companies in China.Based in Beijing, the China Video Industry Association (CVIA) is China's industry association for manufacturers of digital television, digital movie/broadcasting, high definition optical disc, set-top box and information technology equipment and components, and is focused on promoting China's digital consumer electronics industry.

In 2005, China manufactured 82 million televisions and 140 million DVD or VCD players, according to CVIA. Sales of plasma and LCD TVs are forecast to grow 105 percent this year to $5.5 billion, and are estimated to reach $10.5 billion in 2008, according to IDC.

"Today China is taking a major step forward in promoting the development of its digital consumer electronics industry," says Department of Broadcasting and Television, Ministry of Information Industry director Bai Weimin. "CVIA's agreement to partner with Silicon Image to develop new digital interface technology will further the development of China's electronics manufacturers as leaders in creating advanced digital technologies."

"Under this agreement, China's companies will not only embrace the global HDMI standard but will partner with Silicon Image to participate in future technology development for HDMI," says CVIA vice secretary-general Hao Yabin. "This agreement will help China develop its own intellectual property, protect the interests of China's digital consumer electronics industry, and improve the cooperation and mutual benefit of the domestic and international high definition technology industries."

"Silicon Image will work closely with China's digital consumer electronics industry to help create innovative, cutting edge products and technologies," says Silicon Image president and CEO Steve Tirado. "This agreement represents an important expansion of the HDMI standard into the world's largest consumer market, and strongly re-affirms HDMI as the worldwide standard for high-definition digital devices."

New Testing Labs

As part of the agreement, Silicon Image and CVIA will cooperate in establishing testing and interoperability certification labs. Silicon Image will continue to operate HDMI Authorized Testing Centers (ATCs) and Simplay HD Testing Centers in China. In addition, Silicon Image, through its wholly-owned subsidiary, Simplay Labs, LLC, and CVIA will work together to establish testing and interoperability certification labs that complement the capabilities of the HDMI ATCs.

Silicon Image today also announced the opening of China's second combined HDMI ATC / Simplay HD Testing Center in Shanghai, and with the support of CVIA plans to open a third such facility in China at a location to be determined.

The Simplay HDTM Testing Program consists of branding, compatibility testing, and education for consumers to provide them with a consistent "plug and play" user experience and to maximize their access to premium high definition (HD)