MUMBAI: BBC DG Mark Thompson has topped the Guardian's list of the most powerful figures in the UK media once again.

Three people in the top 10 come from technology companies, including Apple head Steve Jobs who is at number two. Jobs rises four places in this year's list, keeping News Corp CEO Rupert Murdoch in the third spot for the second year in a row.

The Guardian notes that Thompson has recently been in the news for his £619,000 salary and also for his radical restructuring of the corporation. This year's list was dominated by the digital media revolution. Google founders Sergey Brin and Larry Page are in fourth place.

As far as Google is concerned Guardian notes, “So ubiquitous has Google become that it is hard to imagine what we ever did without it. The ultimate convenience research tool, its founders Brin and Page are in the midst of transforming it from a search engine into a technology giant.”

Rising from 19 to five on the list is Channel 4’s CEO Andy Duncan, who the paper notes, “ has overseen an unprecedented year of growth and ambition”.

Jonathan Ross who hosts film shows for the BBC is at number 19.