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Apple appoints first marketing director for India

MUMBAI: Global technology giant, Apple has appointed Poonam Kaul as the director for marketing for India. She will be the first person to lead Apple in India, as it is a new role the company has created in India.

MAM Media and Advertising People
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The impact of the iPhone battery fiasco on brand Apple

MUMBAI: Ever since Steve Jobs launched his company decades ago, the now ubiquitous Apple stands at the epitome of technology, especially when it comes to laptops and smartphones. For over a decade, users of the iPhone have not only cherished the Apple product as their most prized possession but...

MAM Marketing MAM
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Apple to acquire Shazam

Apple is making another big move this year. The Cupertino-based company is acquiring Shazam to bolster its music services. According to TechCrunch, Apple is all set to buy the popular music-recognition app in a nine-figure deal that could be valued around $401 million.

iWorld Over The Top Services
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Apple commits $4.2 bn for original content

MUMBAI: Apple can’t get enough of taking more bites. The Cupertino-based company is reportedly spending a whopping $4.2 billion a year on coming up with original content by 2022.

iWorld Video On Demand
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Brands kick off holiday ads way before Christmas

MUMBAI: A famous quote in advertising correctly justifies the medium - ‘Creativity without strategy is called art, creative with strategy is called advertising'.  It does stand true as advertising is creatively conveying your message to the viewers. Ad folk are obsessed with creativity which...

MAM Media and Advertising Ad Campaigns

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