Television

Sony Mix celebrates sixth year glory with renditions of idents

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Sony Mix has unveiled seven renditions of their channel?s signature ident, with some of the country?s most popular singers and musicians. These renditions are an expression of what the channel stands for and seamlessly ties back to its tagline ? ?Dekho, Suno, Gungunao?.

The music idents for Sony Mix have been created by renowned musicians like Sonu Nigam, Javed Ali, Jonita Gandhi, Nandini Shankar, Rakesh Chaurasia, Rhythm Shaw and Purbayan Chatterjee. These idents are a reflection of the channel?s refreshed look that was launched earlier this month, marking the completion of its six glorious years in India.

Sony Pictures Networks India (SPNI) Max Cluster and Sony Mix senior EVP and business head  Neeraj Vyas said, ? Being leaders in the music and entertainment industry, we are proud to come up with a unique concept of creating channel idents. This is the first time any music channel has come up with a signature tune and created their renditions. The singers and musicians have done utmost justice to the idents by lending their voices to it and we are confident that our music-loving audiences will be humming these idents as they go about the daily affairs.?

Below are the details to each rendition of the ident: Rendition #1: Javed Ali

Video Link:

For his rendition, Javed Ali wanted to experiment with a combination of Indian classical music and Sufi music. Sufi music is derived from the works of Sufi poets with a huge influence of a percussion instrument and a single vocalist. Beginning with the ?Thaan? and ending with a beautifully composed ?Alaap?, Javed Ali?s voice and his singing style is an amazing catalyst that creates magic in this tune.

Commenting on the rendition, Javed Ali says, ?There is always magic created when the team that you work with has complete faith in you. The journey of creating this rendition started off when I met a very able music composer,  Raju Singh. When I heard the tune, I knew that this will strike that emotional chord with the viewers.



Rendition #2: Rakesh Chaurasia

Video Link:

The renowned flutist Rakesh Chaurasia?s rendition to the MIX signature tune lends itself to a symphony with the Tabla. He has added a few key flute techniques like fluttering and the sound of Shakuhachi as catalysts to this beautiful rendition.

?I had worked with Raju Singh ji on the original version of the MIX signature tune a few years ago and it was an honor to work with him again for MIX. This time the concept was very interesting as we focused on one instrument at a time for the same tune. It was a great experience as I had to give this tune my touch and technique with the bamboo flute. We thought this would take time, but the composition was so good that it hardly took us a couple of hours to come up with the rendition,? says Rakesh.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/BARC.jpg?itok=zoazWLQd
Kannada, Malayalam, Telugu markets stay constant in BARC data week 49

MUMBAI: In the Bengali space, Zee Bangla and Star Jalsha continued to be in first and second positions in BARC data week 49. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position in the Bhojpuri market. No changes were observed in Kannada, Malayalam and Telugu...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/ipl-star.jpg?itok=epPEdK-N
IPL auctions set to kick off 2019 cricket bonanza for brands, marketers

Indian fans are in for a rollercoaster ride in 2019 thanks to an action-packed cricket calendar. Virat Kohli’s men have major challenges – tough and exciting in equal measure – lined up right through the year. The Indian side is set to play 12 Tests, 22 ODIs, 17 T20Is and the all-important World...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/BARC.jpg?itok=cBG2WwYI
HUL top advertiser in BARC week 49

Revealing the top advertisers and brands of the week, Broadcast Audience Research Council (BARC) India has released its data for the period between 1 December 2018 and 7 December 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Hindustan.jpg?itok=1SdhyzLZ
Zee Hindustan turns anchor-less

The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Aaj%20Tak.jpg?itok=LyDZy5W6
Aaj Tak continues to lead amid elections in BARC week 49

Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Anmol.jpg?itok=dVPxkKL9
Zee Anmol leads GEC urban in BARC week 49

Star Plus climbed to the second position from fourth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 49 of 2018. Star Plus and Big Magic interchanged their eighth and ninth positions in the rural market. Zee Anmol and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/cnn.jpg?itok=0ksaER76
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/aaj.jpg?itok=DHB4vY0B
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/Uday_Shankar1.jpg?itok=IDT2qFvU
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories