Television

×

Star Movies Kids is the new kid on the block

Both SD and HD versions of the channel are to be launched.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/18/star.jpg?itok=qlxQDC9r

MUMBAI: A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is all set to launch both SD and HD versions of Star Movies Kids.

Going by the name, the channel is likely to showcase animated movies at first, which are currently broadcast on the main Star Movies channel. It will also help star in targeting kids advertisers to maximise its investment in the cost of acquisition of the movies.

The broadcaster already had a channel Baby TV, catering to toddlers, that was owned by parent company Fox Networks. Given the digital environment, Star not only has challengers in the broadcast space such as Nick, CN, Pogo, Hungama, Disney, Discovery Kids, etc, who have fortified their bastions over the years but also OTT players that have become the second screen for a considerable amount of kids.

Broadcast Audience Research Council (BARC) data suggests that 29 per cent of kids like watching Hindi GECs, followed by 18 per cent for Hindi movies and only 11 per cent kids consume kids channels. The high viewership for GEC indicates parallel viewing that kids do along with parents.

When it comes to the film based animated content, it gives better ROI with higher per minute impressions. According to the BARC data week 1 to week 32 of 2018, film-based animated content garnered 472 impressions, followed by cartoons/animation with 158 impressions and game/talk/quiz with 46 impressions.

Kids form a big section of TV audience. Kids’ viewership is also expected to spike as broadcasters are looking to invest more in home-grown content.

Talking about the year 2019, as per the BARC data week 2, Disney Channel, Nickelodeon, Hungama, Pogo TV and Cartoon Network stood at first, second, third, fourth and fifth positions respectively with 141953 impressions '000s, 140548 impressions '000s, 106963 impressions '000s, 73646 impressions '000s and 64072 impressions '000s.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/times_networkm.jpg?itok=K608WdhD
Times Network reduces Mirror Now MRP, launches new bouquet for English movie channels at Rs 10

MUMBAI: Times Network has revised the MRP of Mirror Now and introduced a new bouquet of three channels Romedy Now, Movies Now and MNX at Rs 10. According to the new Reference Interconnect Offer (RIO), the broadcaster has reduced the MRP of news channel Mirror Now to Rs 0.5 from Rs 2.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/COLORS%20Tamil.jpg?itok=lBiR_c8M
COLORS Tamil extends fiction line-up from Monday to Saturda

On popular demand, COLORS Tamil has announced an extension in the telecast of its fiction line-up. Starting 17 August 2019, viewers can now catch their favorite show from Monday to Saturday, offering a perfect start to an entertaining weekend packed with action, drama and more.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/RK-Arora.jpg?itok=OgQepPCQ
iTV Network appoints R K Arora as director - strategy and planning

Noida: In an announcement made on Friday by iTV Network, R K Arora joins as director - strategy and planning. Arora has a wealth of leadership experience of around two-and-a-half decades in the news broadcasting, spanning the entire spectrum from strategic vision and planning to execution. He has a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/itv_net.jpg?itok=APVBlEN7
iTV Network gives additional charge to Varun Kohli, strengthens senior management team

MUMBAI: iTV Network on Friday announced strengthening its senior management team with CEO Varun Kohli being handed additional responsibility for print companies. Kohli is currently handling India News, NewsX, digital assets and is providing strategic direction, leading teams and strengthening...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Star%20Sports.jpg?itok=qPNmXLWL
Announcement of Indian men's cricket team coach at 6PM today on Star Sports

Star Sports, India’s leading broadcaster and the ‘Home of Cricket’ to telecast the big and official announcement of the coach of the Indian Men’s Cricket Team today at 6PM on a special programming show ‘Follow the Blues LIVE’ on Star Sports 1 SD/HD. The segment on the show will witness the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/TED%20Talks.jpg?itok=c8e0-tdc
Star India distributes eco-friendly flags on account of India's 73rd Independence Day!

In an encouraging and positive endeavour towards a greener India, Star India has distributed eco-friendly National flags which have been sourced from 21Fools. With a novelty in thought, these flags are made out of waste cotton and are embedded with marigold seeds.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Shemaroo_New_Logo.jpg?itok=Nw_eSngf
Shemaroo Entertainment brings devotees closer to Lalbaugcha Raja

Shemaroo Entertainment Limited, India’s leading content powerhouse, has acquired rights for the live feed of one of the most popular Ganpati Mandals of Maharashtra-“LALBAUGCHA RAJA” for Mobile apps, Internet and DTH platforms.

Television Production House Online Content
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Viacom-18.jpg?itok=7XCv0n7G
This Independence Day, Viacom18 celebrates many facets of freedom for Indians

India’s youngest and fastest growing media and entertainment network, Viacom18 celebrated the country’s 73rd Independence Day with a host of integrated campaigns that celebrated the spirit of today’s India and what independence means to its citizens.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/fat.jpg?itok=lCT_SieO
Insight TV Announces Co-Production with VICE Studios for Streetkings in Jail

Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, is announcing details of its gritty new series Streetkings in Jail, a co-production with VICE Studios, the production company from VICE. Featuring 4 x 44 minute episodes, Streetkings in Jail will launch on...

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories