Television

Viacom18 chief: Indian media sector can create 10 mn jobs over next decade

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/20/Sudhanshu-Vats-800x800.jpg?itok=uzeI9_0y

NEW DELHI: Making a strong case for the Indian media and entertainment (M&E) sector as a major employment generator in the country and which can blunt job automation up to an extent, Viacom18 group CEO Sudhanshu Vats said that it, along with ancillary sectors, has the potential to “create at least 10 million” jobs over the next decade.

“I say this because in other sectors also the skills needed in our sector will be the same ones needed to ensure that the workforce remains competitive. Therefore, in a future where jobs are going to get automated, our sector (M&E) is part of the (employment) solution,” Vats said while delivering a keynote address at the CII-organised Global Exhibition on Services 2017 at Greater Noida, on the outskirts of Delhi.

Pointing out that in a future where jobs are going to get automated and India’s M&E sector can lend a helping hand, Vats exhorted on Tuesday policymakers present from India and abroad at the event that they must do everything in their power to “grow” the M&E sector over the next decade. “For my industry colleagues from different parts of the world, no matter which country or sub-sector of our industry you represent, I’m going to explain to you why the singular stereotype of ‘Indian content’ is a myth and why you need to help our industry shatter this myth as you take our message to the world,” he added.

In an address, given in the presence of Indian and foreign dignitaries, including Minister of State for Information & Broadcasting Rajyavardhan Rathore, Vats went beyond clichés and said, “World over the economic narrative is moving from simply GDP growth and wealth-creation to ‘job creation’. And this is important, because as societies evolve, it is extremely important for the growth to be equitable and productive.”

According to Vats, discussions in India have focused around the importance of India’s services sector in exports, job creation and GDP growth or the need for India to build the M&E sector as the next IT sector given the ‘creativity endowment’ or “slightly more nuanced” themes such as inter-linkages between manufacturing and services policy measures that can unleash the country’s true potential.

“However, I am going to take a different two-pronged approach. An approach that is both critical and interesting. Most of you here will agree with me when I say that in the new world of media where OTT platforms have become mainstream and digital audiences are much sought after, it’s important to tailor-make messages that are relevant to the audience,” Vats said in an address that mixed practical economics with policy-making, adding he had two distinct messages for “two distinct sets of stakeholders” that have gathered at the GES 2017.

“If you look at the pace at which jobs are changing, you’ll be surprised. If my 18-year-old daughter told me 10 years back that she wanted to be an ‘app designer’ I wouldn’t have understood what she meant. Ten years back the first I-phone was launched and Android came much later. India has a workforce that’s anywhere in the 460-480 million range and 10-15 million Indians are being added to the workforce each year. This is likely to continue for another 10 years at least,” Vats said highlighting the USP of India --- growing workforce.

And, then he went on to explain his theory why India’s M&E sector was an important clog in the country’s overall economic growth: “Automation won’t make all jobs across a sector or two redundant but certain ‘kinds of jobs’ (especially ‘routine ones’) across several sectors redundant. If you break down jobs performed by us in the M&E sector, a large bulk of them is actually non-routine. This is because of the importance of creativity in everything that we do and the need to create content that will appeal to human beings, making our sector a key creator of high-value-added jobs that will be relatively ‘automation-proof’ in the future.”

Dwelling on the versatile content with universal appeal that India generates annually, which should be taken advantage of globally, Vats told the audience, “The versatility of our content is mind-boggling. We have created a mega-property out of a local sport; we have regional language content on a wide variety of themes (mythological, super natural, comedy, drama, action, mystery, animation, etc.); we have our own non-scripted formats; we have a wide variety of films in different languages – our spectrum of content is endless. All you need to do is to find the right partner and make the right effort in taking these stories to your part of the world.”

Vats message to the audience and Indian policy-makers was simple, yet clear: over the next decade, India’s growth, coupled with the government’s measures, might be able to absorb some of the growing job-seekers, but closer to 2027, it is likely to find itself in a spot where even if the supply of jobs matched the demand, the skill sets needed might not match those available with job-seekers as a “robot can perform those jobs better”. Hence, M&E sector with its vast opportunities could be a savior.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories