Television

Star India to initiate creative freedom discussions with TV producers

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/11/Untitled-1_8.jpg?itok=XnEUQaPU

MUMBAI: Remember the terms perestroika? Glasnost? The first stands for reformation, the second for openness. Both were popular terms used in reference to the USSR as it crumbled to herald the freedom that hit it in the late eighties and nineties.

Some of that is about to hit Indian television. Remember last week’s admission by Star India deputy chief creative officer Gaurav Banerjee that the network may have erred by starting the mad race of pursuing seven days of soap and drama every week from the five days formula earlier. Speaking at the Indian ScreenWriters’ Conference in Mumbai he candidly stated: “I confess that it was a mistake because we reduced the ideation time of writers and of actors as well. We thought that we could manage the workload and it won’t affect the product but unfortunately we were thinking of a TV industry as a pizza delivery service which was big mistake.”

He also announced that Star India would cut back the seven-days-a week to five days once again.

Now Star India and Gaurav are going a step further. He has told producers that he would be more than happy to extend creative freedom to them, something they have been pleading for, demanding and crying for. Each show, said Banerjee, would have a single show runner giving it the much needed vision. He has invited producers for a meeting in Star India’s office on 20 August to further spell out what he means by creative freedom.

The producers’ fraternity is very excited about the new initiative by Star and are welcoming it. Says Frames Production founder Ranjeet Thakur: “It’s a very great move for the industry on the whiole because the minute the producer comes with a certain plot thought or idea I think it works better. The producer has some vision behind the show and if that creative freedom is given to them to execute in the same manner, it’s a wonderful thing to be happening in the industry. It’s a very positive note. It’s a great move by Gaurav and Star and slowly it will become the norm of the industry.”

Colosceum Media CEO Lalit Sharma adds, “Firstly, it’s a very good take towards producing good content. Now the show runner will have the responsibility. It’s the happiest moment for the Indian producers but along with that there comes a responsibility. It looks like a win- win situation but one has to be extremely responsible for what they are producing.”

Fortune Production founder Farhann Salaruddin opined, “It’s totally yes to the intention of giving creative freedom to producers and a lot of people must been waiting for this day to have the ball in their court. Whatever you make good or bad the credit will be yours. It’s a good move but how successful it will be only time will tell us.”

Shakuntalam Telefilms founder Shyamasis Bhattacharya adds: “ It’s a welcome move. I think we all (producers community) have been wanting this to happen. Last year we met all the CEOs of different channels asked for the same and Star taking the lead is appreciated. Now there will be one vision that can be of the broadcaster’s show runner or the producers. That’s exactly what happens across the world and also in India but not to that extent. If you see Balaji’s shows’ success rate its high because their shows run after Ekta’s vision. I believe the shows’ success rate will go up after this move.”

And that is exactly what Gaurav is hoping will happen.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/sun.jpg?itok=16iUFfMP
Sun Bangla to rise on 3 February

In 2018, it was reported that the Southern broadcast behemoth, Kalanithi Maran-owned Sun TV Network intended to travel to new regions of the country - Marathi and Bengali.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/ICC.jpg?itok=jIWYAeai
Ad volume for cricket up by 16% in last 2 years

Sports viewership has undergone a transformation, with the burgeoning interest in sports other than cricket. While the gentleman’s game still commands most eyeballs (69 per cent), other sports contributed around 31 per cent of the overall viewership in 2017. Of this, Star India’s Pro Kabaddi League...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/zee.jpg?itok=Mmz8ouSj
Zeel channels most watched Hindi entertainment channels across genres

Zee Entertainment Enterprises Ltd (Zeel) Hindi GEC channels – the free to air (FTA) Zee Anmol and flagship Zee TV were the most watched Hindi entertainment – be it GEC or Hindi movies channels, in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/burkha.jpg?itok=fsKeQsnO
New English news channel Harvest TV to launch on Republic Day

As the general elections are inching closer, media veterans are set to launch several news ventures.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/kholi.jpg?itok=j8mN58nH
Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/nba.jpg?itok=pVs8SPo2
Start your weekend right with NBA ‘saturday morning live’

The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans. Under its global television campaign, ‘This Is Why We Play’,

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/shemaroo.jpg?itok=_PV_jQVS
Shemaroo Entertainment Strengthens its Leadership Team to Conquer Newer Horizons

Shemaroo Entertainment Limited, has strengthened its International Business team with two new hirings at leadership positions.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/news.jpg?itok=n3Y8e4WF
NewsPoint to offer News & Entertainment content within the Xploree AI Keyboard

NewsPoint, India’s fastest growing news & entertainment app, has emerged as the country’s first platform of its kind to integrate with a mobile keyboard to serve news and entertainment-related content on the mobile keyboard.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/mix.jpg?itok=u3C43Zdi
Republic Media Network elevates Vikas Khanchandani as Group CEO

In a major announcement on the eve of the expansion of Republic Media Network, it has announced the induction of Bhaksar Das as group president and the elevation of Vikas Khanchandani as group CEO Republic Media Network.  

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories