Television

Star India gets aggressive with global programme syndication sales

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/16/gurjeev.jpg?itok=Q3kjuc5k

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive. In an interaction with World Screen, Star India president international business and domestic distribution Gurjeev Kapoor said: “Our new line-up of shows like Love Ka Hai Intezar (The Wait For Love), Dhhai Kilo Prem (Imperfect Love), Tu Suraj Mein Saanj Piyaji (Soulmates season two) and Nimki Mukhiya (The Accidental Mayor) are generating a lot of interest. These shows have already captured the attention of audiences in India and are now on their way to winning [over] audiences worldwide.”

According to Kapoor, Star India’s shows have begun to get traction in almost every territory globally–right from the US to the UK to Europe and the CIS, Latin America and Southeast Asia. In some of these markets, partners or sales agents have been helping the broadcaster to find buyers; in some of them, Star India’s programme syndication team in Mumbai and other regions is driving the sales. In Latin America, the company has partnered Latin Media Corp, for Europe and CIS it has been working with Intellecta Srl while in Southeast Asia it has been selling directly.

The efforts have yielded results. For instance, Saras & Kumud (Saraswatichandra) has done well in seven Latin American nations, including Chile and Peru. Then Yours Truly, Paakhi (Tumhari Paakhi) has got a favourable response in Peru. Kapoor told the magazine that this has enthused the company to invest in dubbing a few more of its top shows. 

Kapoor pointed to out that Is Pyaar Ko Kya Naam Doon has been its most successful breakthrough and it made history by becoming the first-ever Indian drama series to air in Turkey. “It broke many viewership records by quadrupling the channel ratings in that slot for our partner Kanal 7. This paved the way for many more Indian series on local Turkish television and Turkey continues to be a big market for us.”

Indonesia, Malaysia and Thailand are some of the Southeast nations that have been lapping up a lot of the content Star India has been dishing out. Among the shows that have done well in the region, Kapoor said, are Mahabharat, Diya Aur Baati Hum, Veera and Chandra Nandini.

Kapoor is also looking at adding to its partnerships for selling its programme formats. Star India has a partnership with Eccho Rights for three or four of its shows and is in conversation with other partners in local markets.

He believes that good storytelling can traverse borders and cultures and forms the core of Star India’s international business. “Programme sales have been a driver in expanding Star India’s content footprint across the world. This is an area where we were good but we want to grow exponentially,” Kapoor concluded.

Amen to that!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/mukesh.jpg?itok=itBoVV_a
RIL to buy 5% in Eros Int’l; jointly spend Rs 2000 cr on content

MUMBAI: Reliance Industries Ltd (RIL), through a subsidiary, is all set to acquire 5 per cent equity stake in NYSE-listed Eros International Plc (Eros) at a price of USD15 per share, representing an 18 per cent premium to the last closing price of the stock. The transaction is subject to customary...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/UEFA.jpg?itok=4ZQ157h-
Top 4 clashes to watch out for in the return leg of UEFA Europa league last 32

1.       Leipzig did well to beat Napoli 3-1 at Stadio San Paolo in the first leg of the Europa League last 32

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/Swati-Semwal.jpg?itok=iKXZDbjj
First Step Entertainment Capital announces ‘Writer’s Lounge’ in Mumbai

Mumbai : A good story is essential to make a film and, hence, writers are critical in the film making process. To consistently create some good stories, writers need a workspace that allows them to sit, think and pen-down their thoughts. The lack of such a space in Mumbai was noticed by Swati...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/lamba.jpg?itok=EL5E37Od
Bollywood actress Minissha Lamba enters Tenali Rama as Vishkanya

A new twist awaits the fans of Tenali Rama. An assassin is hired by the enemy kingdom of Vijayanagar to harm King Krishna Dev Raya.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/btvi.jpg?itok=xKx6iIbI
BTVI announces winners of 'The Auto Show Car India & Bike India Awards 2018'

BTVI - India’s premier English business news channel and Next Gen Publishing presented the iconic ‘The Auto Show Car India & Bike India Awards 2018’. The annual award show was designed to celebrate the excellence and diversity in the auto industry and recognize the indomitable spirit of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/nick.jpg?itok=amXcCrXT
Nickelodeon all set to de-stress kids this exam season

Exams are right around the corner and Nickelodeon, India’s leading kids’ entertainment channel with its exciting new campaign is all set to help kids unwind during these stressful times. The franchise is all set to flag off a high-octane campaign, Nickelodeon ‘MASTI KA TIME TABLE’ and Sonic ‘SHIVA...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rohit_0.jpg?itok=JxXipBG8
Rohit Shetty Picturez and Reliance Animation to launch a new animation series - 'Little Singham' with Discovery Communications

India’s most successful super cop franchise, ‘Singham’ directed by Rohit Shetty is all set to go a notch higher with yet another special offering for audiences. Rohit Shetty Picturez, Reliance Animation & Discovery Kids, will be launching a new animation series called ‘Little Singham’ which is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rahul.jpg?itok=bzwLnj9L
BCCI invites bid for e-auction of 5 year team India rights

The Board of Control for Cricket in India (BCCI) has invited bids for media rights of international and domestic cricket matches in India for a five year period from 1 April 2018 to 31 March 2023. This time, the rights will be decided via an online auction on 27 March which will start at 2 pm.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rohit.jpg?itok=LxK_VxMb
We place a very high premium on fan experience: Turner's Rohit Bhandari

MUMBAI: Competition has brought the best out of the TV channels operating in the English movie genre. With 14 channels vying for the crown, the genre has witnessed a flurry of changes in programming strategy and content aggregation as well as viewer-engagement manoeuvres. In the quest for curating...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories