Sony SAB launches Saat Phero Ki Hera Pherie

MUMBAI: ‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie addresses this exact phenomenon, the show will showcase the various hilarious situations that arise in the daily lives of married couples due to gender roles and differences. Launching on Tuesday, 27 February 2018, Monday to Friday at 21 30 hours only on Sony SAB. 

Set in suburban Mumbai, the plot revolves around the lives of two neighbours - the Tandons’ and the Desais’. Bhupi Tandon, a man in his fifties, has his own travel agency. He strongly believes that the ‘Man’ is the boss of the house and so loves to dominate over his wife. While he is also a jovial and kind-hearted person who loves his wife, he takes advantage of being the patriarchal head of the family. Making a comeback in the role of Bhupi is veteran actor, Shekhar Suman. His wife, Neetu, is a woman seeped in traditional Indian values. A loving mother and a caring wife, she follows all religious rituals and spends most of her day in the kitchen dishing out delicious fares for her family. The role of Neetu is being played by the talented Swati Shah.

Their neighbors are a young married couple - Parimal and Rupal Desai. Parimal, played by Amit Mistry, is a complete opposite of Bhupi, a henpecked and a wife-fearing man! Parimal is a manager at a broking firm and is always entangled in transactions of the stock exchange. Enacted by Ami Trivedi, Rupal comes from a rich upbringing and is constantly buying material comforts to upgrade her lifestyle much to the dismay of her husband, who is always submerged under the EMI burden. Rupal believes in living life queen size and is constantly changing her mind and her business ideas. In short, their marriage is a ‘workshop’, where he ‘works’ and she ‘shops’!

Adding to camaraderie is 25-year-old Goldie Sharma, who is a hopeless romantic. Played by Kevin Dave, he is single and always ready to mingle. He finds his dream girl in every girl he sees. Goldie also takes advantage of his neighbours’ generosity and depends on them for his daily meals, often borrowing money from them. He calls himself a freelancer, but the truth is that he gets kicked out of any job he gets into, due to his laziness. Being indecisive, he is not exactly a mature, stable guy that girls generally look for and eventually ends up getting dumped by them.

Channel SAB, Sr. EVP & Head, Neeraj Vyas said, “True to SAB’s brand promise of ‘Haste Raho India’, our new offering, Saat Phero Ki Hera Pherie, presents a humorous take on how life partners face and manage gender roles and inter-relationship differences. The content is very refreshing and contemporary. The show features a fabulous ensemble of fine actors with some amazing comic timing. We are certain that Saat Phero Ki Hera Pherie will appeal to all our viewers.”

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