Television

Sony looks to strengthen weekday programming with Beyhadh debut

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/11/sonybeyhahdh920x850_1.jpg?itok=6-uprZoq

MUMBAI: In week 37 of the Broadcast Audience Research Council (BARC) India data, Sony Entertainment Television saw a rise in ratings in the urban Hindi speaking market (HSM) and grabbed the fourth position that week. Sony’s weekend properties The Kapil Sharma Show and Super Dancer were the top rated shows in their respective slots. And Indian Idol is slated to launch in the not too distant future with Sonu Nigam making a comeback as a judge after 10 years.

In a previous conversation with Indiantelevision.com, Sony Entertainment Television EVP and business head Danish Khan mentioned that the broadcaster’s prime focus was on strengthening the general entertainment channel’s weekend properties.

That done, and with the ratings coming in steadily on Saturday and Sunday, Khan has his eyes set on firming up Sony’s weekday prime time. Come January, and the channel is aiming to fill up its prime time band between 7 pm and 10 pm with a clutch of engaging and interesting new shows.

As a first step in that direction, Sony is launching its new prime time offering, Beyhadh from 11 October at 9pm. Produced by Cinevista, the show is a finite series which will run for a year. And it’s coming as a replacement for its earlier 9 pm attempt Bade Bhaiyya Ki Dulhania, which did not really chalk up the ratings.

According to sources, Beyhadh's per episode budget estimate is at around Rs 15 lakh. The channel has roped in Macho as the presenting sponsor and mobile company Vivo as the co-powered partner.

Says Khan: “ There are more shows coming up. Our weekend programming is pretty robust now. Good week day programming can only add to our TVTs and hence by January I am strengthening that.”

Starring the attractive Jennifer Winget, Kushal Tandon and Aneri Vajani in lead roles, Beyhadh chronicles the lives of Maya (Jennifer), Arjun (Kushal) and Saanjh (Aneri) and how their paths cross as one of them decides to rewrite their destinies. In the romantic thriller genre, it showcases two different shades of love – one driven by obsession and the other by selflessness and purity. Maya plays the insomniac sociopath, Arjun her boyfriend and Saanjh, a lawyer. Other cast members include: Imran Khan, Kavita Ghai, Rajesh Khattar and Sharad Vyas.

“Beyhadh is a powerful drama, with an impact casting. Jennifer, Kushal and Aneri bring a lot of power to their respective characters. The characters are new, never seen before and so is the storyline. We are delighted to partner with Cinevista and their young and talented team,” adds Khan.

Developed from a story by Ritika Bajaj, the show's screenplay is by Shripad d'meleo and dialogues have been penned by Radhika.

Says Cinevista vice-chairman & managing director Sunil Mehta: “In 2014 we had Ek Haseena Thi which was a mind blowing serial, in 2015, we had Dilli Wali Thakur Girls and in 2016 we have Beyhadh. We decided to come up with a show which is dynamically different from whatever is being screened across the GECs. We wanted to position Cinevista differently and I think we have achieved that with Beyhadh. We don’t want to repeat the same stuff running across the GECs. One channel is imitating what the other channel is doing because at the end of day it's about the game of GRPs going up which is important because they need to commercialise.”

The new show is pitted against Zee TV’s most rated prime time show Kumkum Bhagya, Colors’ Chakravartin Ashoka Samrat, Star Plus’ new show Naamkarann, Life OK’s Nagarjun: Ek Yodha and Sab TV’s Chidya Ghar.

Says a media observer: “Differentiation for the sake of differentiation is something channels try to do. And often they fail. The promos of Beyhadh seem to forecast a different, yet interesting story line. However, the performance of the cast - while it has the lovely and vivacious Jennifer Winget and the handsome hunk Kushal Tandon and the sweet looking Aneri Vajani - could improve. At least if one goes by the promos. Hopefully, this and the direction will improve as the episodes are unveiled to viewers. The treatment will matter greatly – it has to be massy enough to get the ratings that have evaded Sony’s fictional programming for a while now. It’s looking strong on the weekends. It’s crucial for the channel to really get some audience share at the 9 pm slot on weekdays. For if it does with this show, it could well jump into the top three in the GEC pecking order."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/shruti.jpg?itok=QRu_q5yE
Shruti Anindita Varma appointed BAG Films' business & creative head

Veteran creative expert Shruti Anindita Varma has joined BAG Films & Media Ltd as the new business and creative head and will be responsible to drive its creative excellence, in-sync with the ongoing transformation of Media and Entertainment industry in Indian market.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Punit-goneka-800x800%20%282%29.jpg?itok=KJDyzBsr
ZEEL reports steady Q1 FY2018 results

MUMBAI: It’s been a hectic first quarter of FY 2018 for homegrown media power house -- the Essel Group promoted Zee Entertainment Enterprises Ltd (Zeel). The company has gone ahead for some corporate restructuring and has also declared its Q1FY2018  financials which, if not impressive, at least...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/DD-800x800_1.jpg?itok=dnHWjk4Z
DD announces short film contest on Independence theme

NEW DELHI: Doordarshan has announced a Swatantra Bharat Short Films Contest to mark the 75th anniversary of Quit India Movement and 70th anniversary of India's Independence next month. The aim is to create awareness, education, encouragement and enlightenment about inspiring, real-life stories of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/NDTV-newsroom.jpg?itok=rwNsboTL
NDTV restructures biz & newsroom amidst reports of layoffs

NEW DELHI: Buffeted by allegations of tax evasion and money laundering, which are being contested in appeal tribunals, one of India’s first private sector TV news organization NDTV has said it is reorganizing newsroom set-up and resources available to adapt to changing technologies like MoJo or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/war.jpg?itok=DB4RB8xx
Star World launches Game of Thrones season 7 with personalized posters

The great war is finally upon Westeros as the much anticipated first episode of Game of Thrones premiered on Star World last Tuesday at 11 PM. In order to promote the launch, Star World undertook a mammoth digital campaign to engage with fans. By tapping into current trends on social media and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Bharat_Kedia.jpg?itok=bE8XN-aK
Bharat Kedia to be ZEEL CFO as Modi gets new role

MUMBAI: Zee Entertainment Enterprises LTD (ZEEL) has appointed Bharat Kedia as the chief financial officer. With effect from 1 August, Kedia will replace Mihir Modi, who will be moving to a new role in the company.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Hemang%20Amin.jpg?itok=KaQHwSfq
BCCI elevates Hemang Amin as COO

MUMBAI: The Board of Control for Cricket in India (BCCI) has appointed Hemang Amin as the chief operating officer (COO) of the Vivo Indian Premier League. Amin was most recently assistant general manager – finance, commercial and events at BCCI and was recognized for successfully handling the...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Untitled-1.jpg?itok=8mf6CXTQ
GRB Entertainment announced sales of it's top 4 documentaries

MUMBAI: GRB Entertainment announced sales of four of its top documentaries to broadcasters in Brazil, Japan and the U.K. Globosat Brazil renewed Remembering Whitney, a documentary featuring legendary singer Whitney Houston, just in time to celebrate the icon’s August 9thbirthday. This breathtaking...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/DD-800x800.jpg?itok=8r8Xm_oH
Prasar Bharati Board favours separate DD News Hindi & English channels

NEW DELHI: The Prasar Bhrati Board is inclined towards bifurcation of the Doordarshan News channel into two – one for Hindi and another for English. However, the Board has sought the views of Doordarshan before taking a final decision. In a recent meeting, Prasar Bharati sources told...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories