Television

Live audience engagement: Colors premieres 'India Banega Manch' on Sunday

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: No judges. No votes. The street is the stage and all you need to do is win the crowd. After tasting success with Rising Star, Colors is ready to take live audience engagement to newer heights with Opp Camera phone presents India Banega Manch ? the Indian version of the successful Israeli format, Win the Crowd.

Moving away from the confines of a studio and celebrity judges, India Banega Manch, hosted by Krushna Abhishek and Mona Singh, will empower live on-ground audience to select 'hunarbaazs' (skilled talent) who possess the capability to stun the crowd within five minutes of their performance.

Shot at iconic locations like Red Fort and Delhi Haat in New Delhi, Juhu Beach and Kala Ghoda in Mumbai, and New Market and Princep Ghat in Kolkata to name a few, India Banega Manch will make the streets every hunarbaaz?s playground. Their score, calculated basis the number of people whose attention they?re able to grab through their performance, will earn every location?s top performer a spot on the Jeet Ki Seat. India Banega Manch, produced by BBC Worldwide Entertainment, will bring power-packed talent and performances to television screens starting 7 May 2017, every Saturday and Sunday at 9:00 PM on Colors.

Colors CEO Raj Nayak said, ?Following the success of Rising Star, we are taking our belief in the audiences? ability to choose extraordinary talent to the next level with India Banega Manch. We are proud to bring to our viewers another pathbreaking show which has been shot live on the streets, sans any stage, judges or votes. Keshet International is the format owner of this concept which we thought was apt for a market like India which has exceptional talent hidden in every nook and cranny.?

Adding further, he said ?Oppo Camera phone is on board as the Presenting Sponsor. Our continued association highlights the branding synergies that we are able to draw jointly leveraging our respective business objectives and goals.?

Elaborating on the format, Manisha Sharma, Programming Head ? Colors said, ?India Banega Manch is a show that viewers have never experienced before. The sets for the show are the arenas of iconic and historical locations like Red Fort, India Gate and Connaught Place in Delhi, New Market and Princep Ghat in Kolkata. The talent has to ensure that they attract the busy people around them with their performances, and force them to stand and watch despite the summer heat; audiences have stepped out in large numbers. Given the scales that viewers are used to, it was very challenging yet exciting for our teams to shoot with hidden cameras. Talent was also a little taken aback to perform in these locations. Even our anchors, Krushna Abhishek and Mona Singh, will be in an avatar unlike ever before. We?re certain that it?s this uniqueness which will make India Banega Manch a truly first-of-its-kind proposition.?

Commenting on the scale of India Banega Manch, Myleeta Aga, SVP & GM South East Asia and South Asia at BBC Worldwide said, "We are glad to be working once again with the team at Colors to bring this uniquely democratic series to Indian audiences. Contestants will get to showcase their talent and be judged by the crowd they attract. We hope to continue to bring many more novel concepts and formats that truly represent India to our audiences.?

Abhishek said, ?The format of the show defies traditions while welcoming a new wave of talent which connects with the masses and wins their hearts.? Adding further, host Mona Singh said, ?While I have hosted TV shows in the past, nothing comes close to the thrill and excitement connected to India Banega Manch. There is a different kind of energy that percolates the environment when the talent is performing live in front of audiences. We?ve shot in multiple locations so far, and the response from the viewers has been spectacular.?

Oppo presents India Banega Manch will see a robust high decibel 360-degree marketing campaign, PAN India, that will effectively leverage all mediums like outdoor, on-air, radio and digital to garner top-of-mind recall amongst viewers. On the digital front, the channel has designed a holistic campaign striving to drive conversations across several social media platform. Activities lined up during the launch phase include a blogger outreach program, and a video contest named ?Talent Ka Manch? urging the live audience to share videos of the talent that they have witnessed.

With hunar taking precedence over the stage, celebrity judges, glitz and glamour, India Banega Manch will uncover the rarest jewels whose talent will make India proud.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/tyson.jpg?itok=zxfKx9sB
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/news.jpg?itok=pYr3369_
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/fernandes.jpg?itok=ZWXeOW8Z
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/neeraj.jpg?itok=ZvLk4ckd
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/asia-cup.jpg?itok=L-YXgemt
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/zoom.jpg?itok=KkVHZdxQ
Zoom Studios launches its second series, ‘Ready 2 Mingle’

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/pl.jpg?itok=XC7xv3jD
CPL 2018 becomes first T20 league to stream live on Twitter

The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/eros.jpg?itok=PQuy7nRP
Eros International profits up in first quarter

The Sunil Lulla-led Indian film and media company Eros International Media Limited (Eros) reported 25.3 per cent year on year (y-o-y) jump in profit after tax (PAT) for the quarter ended 30 June 2018 (Q1 2018

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/adwidth.jpg?itok=sBUNT3kJ
Adworth Media Recognized for Excellence in 360 Degree Media Advertising Solutionsat Radio City Icon Awards 2018

The Delhi City Icon Awards, presented by Radio City 91.1 FM, was held on August 3rd, 2018

Television TV Shows Awards

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories