Television

500 episodes on, Star Plus’ ‘Veera’ claims story line maintained

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/22/10492090_755103607882034_3554900484065394701_n.jpg?itok=AwZGrA9S

MUMBAI: In an age when peers play a more important role than the family, Ek Veer Ki Ardaas...Veera, a show on Star Plus tells a different story. The show is about a pious relationship of a brother-sister duo.

While brothers and sisters are usually always fighting, the makers of Veera adapted a different route. It started off showcasing a beautiful bond between the duo featuring talented kids Bhavesh Balchandani and Harshita Ojha as the lead pair touching the hearts of audiences and getting them hooked to the show. For Star, this was a big risk as it was replacing a popular show Pratigya.

Moreover, the slot it was launched at- 10:30 pm, was one with intense competition from shows like Bade Achhe Lagte Hain on Sony Entertainment Television (SET) and Punar Vivaah on Zee TV.

Produced by Beyond Dreams Entertainment, the show was flagged off on 29 October 2012 and completed successful 500 episodes on 18 August 2014.

On the celebration mode, producer Yash Patnaik feels younger with every 100 episodes. “People say when you complete 500 episodes, it feels old. But we are getting younger with Veera. We have many stories to tell now,” he says.

Patnaik is happy the way Veera is panning out. Star Plus SVP marketing Nikhil Madhok and Patnaik believe that the USP of the show has been that it is character neutral. “We have many well defined characters that viewers can relate to. So we never run out of stories. Fortunately, for a show like this, it is not dependent on a central character,” says Patnaik. Apart from Veera and Ranveer, characters like Baldev, Ratan and Gunjan have an equally important role to play.

Madhok believes that in the first year, the main premise of a brother and sister who were not related by blood caught the fancy of a lot of older audiences. “They could relate to the emotion of the mother who had to deal with one child who is biologically hers and another one who is not. It had very mature emotions,” he says adding that the writer Purnendu Shekhar took it to a complete different level.

In the next phase, the makers and the channel decided to target the young audiences. It introduced a time leap of about 15 years with the characters grown up and a message of progressiveness.

“The aim was to convert the character with a large town mentality with the way Veera would dress and behave. This became her strong attribute. Similarly Ranveer became a musician, an unusual profession as far as Hindi GEC protagonists are concerned,” says Madhok.

Going forward, he reveals that viewers will get to witness the journey of Ranveer becoming a proper musician and will also see composition of original songs on the show itself.

Patnaik states that they haven’t deviated from the story at all. All the stages have been executed as planned. Just about 30 per cent of the plot has been told till now.

Industry sources reveal that the production cost ranges anywhere between Rs 6-8 lakh per episode. Madhok says Veera’s advertisers give a significant premium as compared to other shows. Media planners peg a 10 sec slot in the range of Rs 80,000 - Rs 1 lakh. Post the time leap, youth focused categories like telecom, apps and technology companies have come on-board as advertisers. But in the bargain, it did not lose traditional clients like FMCG products.

In week 33 of TAM TV ratings, Veera got dislodged from its leadership position with 4,991 TVTs. On the other side, it faces tough competition with Yudh on Sony Entertainment Television with 708 TVTs in the week 33 of TAM TV ratings, Uttaran on Colors with 2,436 TVTs, Savdhaan India: India Fights Back on Life OK with 2,721 TVTs, Doli Armaano Ki topped the slot with 5,378 TVTs and Tu Mere Agal Bagal Hai on Sab with 1,025 TVTs. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/23/zee-tamil-sare-gama.jpg?itok=Vd5vu3RX
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Nivedita-Oak.jpg?itok=75PAewjb
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories