Nikhil Madhok


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Afternoon slot: Siesta time for GECs?

Back in the nineties, afternoon shows enjoyed their heyday when women, once done with household chores, settled down, lunch in hand, sometimes maid in tow, to watch their favourite serials including Shanti and Itihaas.

Television TV Channels GECs
Star Plus to focus on digital, on-ground to promote MasterChef

MUMBAI: As it gears up to launch the latest season of Masterchef India, the leading Hindi GEC Star Plus has rolled out an innovative marketing campaign to promote the show.

MAM Marketing MAM
Star Plus to hold web premiere of Saraswatichandra

MUMBAI: On the occasion of Valentine’s Day, Star India’s Hindi GEC Star Plus will be premiering its upcoming romantic serial Saraswatichandra on the internet.

Technology Software Applications
Star Plus shifts Masterchef India 3rd season to weekday prime time

MUMBAI: Star Plus is taking the third season of Masterchef Australia?s Indian adaptation, Masterchef India, to weekday prime time slot.

Eight sponsors on board for Star's Nach Baliye

MUMBAI: Star Plus has roped in eight sponsors for its celebrity dance reality show ‘Nach Baliye‘ which is all set to launch on 29 December at 9 pm.

MAM Marketing MAM

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