Television

National Geographic Channel to undergo major rebranding

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MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.”

The change is expected to take place simultaneously across all the 445 million households in 171 countries it is telecast in. The channels are expected to have a new distinctive on-air look, brand IDs, packaging and talent IDs.

A new web series by the same name is expected to launch around the same time.

Almost every property associated with the National Geographic – the magazine, nationalgeographic.com, its social and digital platforms, and its global Hq in Washington DC – will be part of the rebranding exercise. The “Further” tagline embodies “the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.”

NatGeo has been under the Twenty First Century Fox umbrella after it took majority control of its joint venture National Geographic Partners with the society.

“This rebrand marks a significant turning point in the realization of our transformational new vision for National Geographic Channel,” said National Geographic Global Television Networks CEO Courteney Monroe to World Screen. “As a new brand positioning statement, ‘Further’ aligns perfectly with our new premium programming strategy, which is built on quality, distinctiveness and the relentless pursuit of creative excellence. The new visual design is sophisticated, contemporary and cinematic, and lives up to the promise of the National Geographic brand.”

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