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Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
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Tata Motors promotes self-employment in latest ad

There has been an increasing rate of unemployment among India’s educated youth. Post-graduates and graduates are walking pillar to post in search of employment.

Television TV Channels People
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Digitisation leading to higher HD adoption in India

High definition (HD) TV channels started launching in India years ago but it was only when digitisation happened on a large scale that the adoption of channels grew. According to Broadcast Audience Research Council (BARC), the total HD count in India has increased to 83 channels currently from 59...

Television TV Channels GECs
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Display of Best Discipline and Skills: The Hon’ble President of India, Shri Ram Nath Kovind on National Geographic’s documentary on The President’s Bodyguard

National Geographic, a brand that has a rich legacy of 130 years of telling the most inspiring and spectacular stories, announced an exclusive documentary on one of the oldest regiments of the Indian Army, The President’s Bodyguard.

Television TV Channels Factual @ Discovery
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R. Madhavan joins National Geographic’s quest to unravel whether some of India’s greatest Icons are ‘Born or Made’

National Geographic announced today, the final list of India’s biggest personalities that it will feature in its upcoming series, ‘Mega Icons’.

Television TV Channels English Entertainment

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