TV is top source of news in US: Pew

MUMBAI: Television is the leading source of news in the US. According to the Pew Research Centre’s bi-annual survey on news consumption habits, fewer Americans are reading newspapers.

As per the survey, younger people tend to get more of their news on the Internet, while older folks use traditional media such as television and newspapers.

Forty-six per cent of those polled — had a "heavy reliance" on television for their news at all times of the day. This group is the oldest, with a median age of 52, and least affluent, with 43 percent unemployed. They are unlikely to own a computer or go online for news.

Overall, among those who get some of their news on TV, less watch the 6:30 broadcast network newscasts, and instead opt for cable news sources such as CNN or Fox News Channel. Majority of CNN's audience consists of Democrats -- while 39 percent of Fox News viewers are Republicans, 33 percent Democrats.

The group that relies most on the Internet for news is the youngest at a median age of 35. It is also the smallest, at 13 percent of those polled. Fewer than half of them watch television news on a regular basis.

As per the survey, consumers of online news tend to be more educated than those who get their news from traditional sources, with 44 percent of college graduates say that they read news online every day. Just 11 percent of those who topped out with a high school education go online for news.

The survey was conducted by Princeton Survey Research Associates International. It polled 3,615 adults 18 years or older by telephone between 30 April and 1 June.

Latest Reads
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment
Make your snack time a lip-smacking affair with Chef Shipra Khanna

Crack the code to snacking this February as premium lifestyle channel Living Foodz is set to launch ‘Snack in the Box’ with Chef Shipra Khanna. Starting February 26, the show marks Chef Shipra’s debut on the channel and will unravel snack recipes with a twist!

Television TV Channels Factual & Documentary
Four Star India channels again among top 10 in across genre list

Four channels from Star India once again made it to Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres (all India – U+R: 2+ individuals) for week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The four channels with their ranks in week...

Television TV Channels Viewership
Star Plus third in urban market: BARC week 7

Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

Television TV Channels Viewership
Volleyball Federation of India announces partnership with Baseline Ventures

The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball.

Television TV Channels Sports
Eros Intl’s Deshpande hints at group rejig, likens RIL tieup to ‘blank canvas’

The Eros group, which includes an India-listed company with the parent Eros International plc. listed on NYSE, will soon start the process of simplifying the organisational structure to realign shareholders interest after an announcement that Reliance Industries Ltd. would be investing in the...

Television Production House Film Production
Discovery Jeet postpones 2 show launches to late March

The newly launched general entertainment channel, Discovery Jeet has planned to halt the launch of two yet to be released shows Gabru – Hip Hop Ke Shehzaade and Man Vs Wild with Sunny Leone.

Television TV Channels GECs
Star India bags 5 new advertisers for IPL 2018

MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

Television TV Channels Sports
Animation sees an uptick despite expensive production

MUMBAI: When it comes to popular content on TV in India, general entertainment channels (GEC) lead the way. Primetime shows are most watched, most-earning and most talked about since the early years of the saas-bahu serials. Animation as a genre is sidelined to the kids’ channels but producing it...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories