MUMBAI: Viacom International Media Networks (VIMN) Asia, a division of Viacom, has launched MTV Southeast Asia, Nickelodeon Southeast Asia, Nick Jr., and Comedy Central Asia on SingTel mio TV‘s subscription TV service.

The partnership also includes Nickelodeon-branded on-the-ground events that will further strengthen its brand experience with its audience. Details about launch dates and price plans will be announced in the coming weeks.

"Expanding the reach of MTV, Nickelodeon, Nick Jr. and the recently-launched Comedy Central with mio TV, enables us to meet the growing demand for our channels, and deliver high quality programming services to mio TV subscribers," said VIMN Asia EVP and MD Indra Suharjono.

"We are delighted to bring all four of our linear channels to the channel lineup, particularly given the significance of Comedy Central becoming the first English entertainment channel brand to be across all three subscription TV platforms in Singapore."

"We are excited to collaborate with VIMN and welcome their channels onto our platform. The kids segment, in particular, is one that we have been working hard to address so our younger viewers and their parents will be delighted to know that Nickelodeon and Nick Jr. will soon be available on mio TV. The addition of these channels marks a significant step which brings mio TV ever closer to our goal of meeting all the key content needs of our subscribers," said SingTel MD of Television.