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A 'Colors'ful decade

It seems just like yesterday. How oft we have heard that phrase being spoken. So much so that it appears banal. However, in the case of Colors – the general entertainment channel from the now Reliance Industries majority-owned Viacom18 – it is so apt. 10 years have gone by since it started.  

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Want to make Viacom18 digitally transformed via VStEP: Achint Setia

For every young graduate today, the fairytale dream is no more finding a stable job in an MNC. Instead, youngsters are eager to leave a mark with their world-changing ideas. But launching a startup is no piece of cake. They may have the expertise, the financial backers and the time but what they...

MAM Marketing MAM
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Viacom18 partners with Anthill Ventures for AR, VR

MUMBAI: Anthill Ventures, an investment and scaling platform for early-stage startups, has partnered with Viacom18 for an accelerator program called Anthill Studio. With this partnership, the studio will provide additional market access opportunities to the startups of Anthill Ventures.

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Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership metrics...

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