Specials

Guest Column: As digital spreads wings, bolstering security is paramount

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/19/atm.jpg?itok=eZPPvKt2

The dream of moving towards a cashless society has never been closer than it is today in India. With the recent decision of demonetization, the public is being actively urged to move online for their transactions, big or small. Aiding the public in this move has been a slew of ads, demos, tutorials and YouTube videos galore, followed by a huge migration to online shopping, boosting the digital economy of the nation. However, as a landscape changes, so does how we navigate it. And, as the market rises to meet this new demand, new and relevant questions arise --- questions about the security parameters and overall security strength of e-commerce platforms.

Immediately after the demonetization announcement that caught the entire nation off-guard, there was a noticeable drop in sales on e-commerce portals. But now things are stabilizing and the stats are looking up. In the wake of demonetization, India?s mobile wallet industry is expected to soar from US$ 22.41 million in 2015-2016 to US$ 4.37 billion in 2022. This means a huge jump in the value of mobile wallet transactions from US$ 3 billion to US$ 800.35 billion during the same period, according to a July forecast by Assocham-RNCOS titled Indian M-wallet Market: Forecast 2022.  Every second, three more Indians experience the internet for the first time and by 2030, more than 1 billion of them will be online.

Besides making this the most exciting time to be a part of the ecommerce sector, these advances are also expected to make businesses efficient in the long run. Digital payments are now seen as the future and are believed to be a way of life soon. However, with this clickable economy and with commerce involved, there is also a valid risk of cybercrimes.

Security in OTT e-subscriptions

In fact, let?s first look at the OTT platforms like Amazon Prime, Netflix, Hotstar and others, which are witnessing an increased demand for paid content. What it means is an increased set of security features to manage subscriptions and paid-content access.

The three key areas of security for OTT content are authentication, geo-blocking and control of account sharing. Netflix as a provider uses message security layer instead of using HTTPS protocol. Being tied to SSL and TLS, HTTPS suffers from fundamental security issues unknown at the time of their design. Examples include padding attacks and the use of MAC-then-Encrypt, which is less secure than Encrypt-then-MAC.

MSL is a modern cryptographic protocol that takes into account the latest cryptography technologies and knowledge. It supports the following basic security properties:

-Integrity protection: Messages in transit are protected from tampering.

-Encryption: Message data is protected from inspection.

-Authentication:  Messages can be trusted to come from a specific device and user.

-Non-replayable: Messages containing non-idempotent data can be non-replayable.

MSL has pluggable authentication and may leverage any number of device- and user-authentication types for the initial message. The initial message will provide authentication, integrity protection, and encryption if the device authentication type supports it. Future messages will make use of session keys established as a result of the initial communication.

With MSL Netflix has eliminated many of the problems they faced with HTTPS and platform integration. Its flexible and extensible design means it will be able to adapt as Netflix expands and as the cryptographic landscape changes.

Securing trust in e-commerce 

This demonetization era calls for the strengthening of cyber security mechanisms. Anyone with an email address and a social media account is at threat and can be a target. The most common kinds of cyber-crimes associated with e-commerce are to do with data privacy and protection, and include bogus deals and purchases, trademark and copyright infringement, payment frauds, disputes in B2B and B2C transactions, FEMA violations, issues of web content ownership, contract violation, hacking, phishing, cyber stalking and cyber-squatting.

Nearly 45 per cent of transactions are done via mobile, giving scope for several cons. According to a joint study by Assocham and PwC released in August 2016, cyber-crimes in India have surged around 350 per cent between 2011 and 2014.

India has germinated into a fertile ground for e-commerce, but consumers are exposed to security threats too. Fraud in the e-commerce sector leads not only to financial loss, but also a loss of reputation and simultaneously, a severe loss in business. Once a loyal customer, the individual switches to a competitor for his needs in case of breach of trust. Consumer trust in such a complex and interactive environment has become the need of the hour.

Addressing the risk of fraud

At HGS Interactive, our teams are proactive in addressing the risk of fraud that ecommerce companies can face by taking a hard look at their business models and vulnerability to fraud so that their customers can buy their products with confidence.

We understand that effective fraud risk management is a continuous process of reviewing and addressing the significant risks of fraud. Network security, confidentiality and authentication are three essential components of an e-commerce website. Several companies such as PayTM use 128-bit encryption technologies for storing information, which makes it tough to crack a password. Front-end payment card validation wherein MOD 10 checks, BIN checks, authorization responses, customer profile checks, security questions, login analysis, basic site rules such as number of orders placed through one account, value of orders or back-end manual order reviews must  be put into place.

Digital signatures and dynamic IP protection are exemplary methodologies and should be implemented on all ecommerce websites. A secure and reliable web hosting service is a prerequisite to guarantee optimum performance of an ecommerce website, all through the year.

HGS Interactive recently worked for Nakshatra, which is one of India?s most reputed diamond jewelery brands and is from the pioneer Gitanjali Group. We ensured we hosted their web app on a safe hosted service provider to whom we mandated extremely strong privacy and data security policies enforced actively. Whether it is for a top jewelery brand or numerous other clients across sectors, high-end and world class web and digital security is of paramount importance. Financial information is typically stored by payment gateways primarily for small and medium businesses, while larger platforms prefer to have their own security parameters and store the data themselves, as it provides more control and security over this extremely sensitive data.

Hosting providers like Amazon Web Services and DigitalOcean provide full access to their security profiles, but skill and expertise is required to manage and stay ahead of the curve and avoid being hacked. Credit data is stored in an encrypted format and never as pure text, so it is protected as long as the encryption is strong.

Encryption equals protection

I strongly believe that encryption of data equals protection. Encryption lets you scramble information using a mathematical formula, which is tough to break without a ?key?. You can implement technologies like SSL (Secure Sockets Layer) and SHTML (Secure-HTML), with web forms to secure your ecommerce website. Encryption can also be incorporated in your email package through a technology known as S/MIME (Secure/Multipurpose Internet Mail Extensions). It is mandatory to have these in place during transactions to prevent vulnerable attacks from networks.

Firewalls are another essential aspect in stopping attackers before they can breach your network and gain access to your critical information. Major certifications reaffirm credibility, while a full-featured secure environment is expected to boast security measures like virtual private cloud, encrypted data storage, identity and access management, and Multi-Factor Authentication (MFA) to provide users with peace of mind.

To summarize, customers expect a safe experience when shopping on any ecommerce website. And as a responsible business, protecting their personal and financial information is not only the paramount responsibility of any business, but it is also considerably easier and far less costly than recovering from a breach. It is crucial to ensure the security of the existing infrastructure and upgrade present systems and oversee the smooth transition to the more advanced digitization of India.

Also Read

Irdeto joins Frog by Wyplay community to offer integrated security solutions

Jaitley, stakeholders discuss broadband speed & penetration, wi-fi, digitisation, open Net & cyber security

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/sachin-karweer.jpg?itok=sSyD4McyThe author, Sachin Karweer, is Business Head, HGS Interactive, a Hinduja Group company that creates new paradigms for digital consumer experience. The views expressed here are personal and Indiantelevision.com need not necessarily subscribe to them

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/30/vbs.jpg?itok=o0bXTnAc
VBS 2018: New tariff regime dominates discussion on Day 2

The second day of the Video and Broadband Summit started with a keynote speech from Times Network MD and CEO MK Anand where the media veteran shared his insights on how to keep playing when the game itself changes.

Specials Event Coverage IDOS
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/29/VBS.jpg?itok=zbxV30KQ
VBS 2018: Media & entertainment industry leaders address pressing issues on Day 1

Rapid advance in technology and infrastructure, entry of disruptive forces and changes in consumption habits have led the Indian media and entertainment industry to major conversion. The interesting developments are attracting international players to invest in the market, with traditional domestic...

Specials Event Coverage IDOS
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/30/Smita-Ramesh-Anil-Mujeeb-Dadarkar-Pramod-01.jpg?itok=w39az5h3
IRAA 2019 announces appointment of Mujeeb Dadarkar as Awards Director

Indian Recording Arts Academy (IRAA) governing council consisting of Anil Chopra, Founder & Director, PALM Expo and Founder & Executive Chairman, IRAA,Pramod Chandorkar, Founder & Director of Soundideaz Academy and Honorary Chairman of the IRAA Award Committee 2019 and Ramesh Chetwani,...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/28/vbs_0.jpg?itok=6fnJxbZc
Video and Broadband Summit to focus on technology, media and telco convergence

The last two years have witnessed major transformation in entertainment and media industry in India and abroad. Entry of digital platforms, rapid rise in internet users, and disruption in the telecom industry have worked as catalysts. With the emergence of a new media, consumers are getting more...

Specials Event Coverage IDOS
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/31/partners-forum-2018.jpg?itok=32stUU5O
India To Host Fourth Edition of Global Partners’ Forum 2018 in December

This year, India will play host to the largest-ever Partners' Forum on 12th and 13th December 2018 in New Delhi. PMNCH (The Partnership for Maternal, Newborn & Child Health) will bring together 1,200 partners from over 100 countries dedicated to the Every Woman Every Child (EWEC) movement and...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/SEPCsangeeta.jpg?itok=jhtLTefb
SEPC pavilion makes waves at MIPCOM 2018

It was indeed a historic moment for India’s content creation, distribution and broadcast industry at this year’s MIPCOM which concluded at Cannes, France on 18 October 2018. More than 300 Indian delegates swarmed the French Riviera village – the largest delegation in the Reed Midem market-cum-...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/06/avia.jpg?itok=njOnU16F
Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/31/balle.jpg?itok=cQD_OGYf
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/06/asiasat.jpg?itok=31_HQ_RK
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories