Specials

MIPCOM 2017 - Content Really is King!

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/13/MIPCOM800.jpg?itok=Eu2e96XZ

Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but content will always be king!

MIPCOM is an education and has the power to reinforce your own strategies as a business as well as support and network you to grow the future. As an individual, I was pleased to see how broadcasters and the industry are defining 360 degrees digital strategies as well as traditional TV protocol. With keynotes and sessions on how to stand out in the over the top (OTT) and mobile space as well as defining strategies for new digital commissions e.g., ViaPlay (Nordics), Vivendi’s STUDIO+ (France) and others, it was great to see how they are attracting new audiences.

New partnerships are flourishing too as Sky Original programming and Amazon launched their co-production of Britannia, a TV series to rival Game of Thrones. Even Sean Mills, senior director of content programming, Snap INC and NBC Universal announced their JV to produce content for a digital audience. Facebook head of global creative strategy Ricky Van Veen director of video product Daniel Danker announced the launch of their video product, Facebook Watch as well as the launch and remake of a Norwegian teen video drama SKAM.

The Palais, La Croissette and Riveria were basking in the sun as meetings, conversations and networking were taking place over lunch, crepes, bagettes, champagne and canopes. It was mind blowing to see the number of exhibitors and new content within the Palais from Zee Entertainment, BBC Worldwide, Discovery and new platforms and services like One Life Studios and Jukin Studios. I could be in a queue for lunch and meet Russian content distributors one minute and then sit outside in between sessions and openly chat with African distributors after which they invited us to parties on the Croisette. Every hour there, I gained a new learning or a new contact or a new view on the content marketplace.

Spanish and Russian content were celebrated magnificently this year. TV Azteca CEO Benjamin Salinas Sada launched ‘Dopamine’ at the 25th anniversary celebrations and confirmed their international and new programming formats (https://www.rapidtvnews.com/2017101849301/mipcom-2017-grupo-salinas-aims...). In addition, there truly was a Russian content revolution where the spotlight was on the world premiere of Trotsky, an epic biopic of Marxist revolutionary Leon Trotsky, with his famously complicated romantic life featured as well as his political beliefs. NTV broadcasting and other Russian studios also showcased a wide array of high quality products. (http://pressroom.mipcom.com/press-release-en-2017/russian-content-revolu...).

Diversity also was a huge theme this year. Sir Lenny Henry launched Diversify TV and the Diversify TV Excellence Awards evening celebrated those that had achieved brilliance in these groups (https://mipblog.com/2017/10/diversify-tv-excellence-awards-winners-mipco...). The sponsors were A+E Networks, Viacom and Ebony TV and the evening paid tribute to international programming that provides a fair, accurate representation of ethnic groups, LGBTQ (lesbian, gay, bisexual, transgender and queer) and disabled communities.

In all of this, my own question as a British-born, international Indian was…where are you India? The traditional studios and broadcasters from Star India, Zee Entertainment, Eros and more were, of course, well represented and as humble as ever and welcomed meetings and future opportunities for content buyers and sellers. However, Baahubali, Dangal…the world was asking me where were you at MIPCOM! I know you very well and your content is beyond outstanding on many levels. I want to see more of the Indian industry there, coming to showcase, use and learn from MIPCOM and to then come back with more and more blockbusters. Although India has been the country of honour before at MIP, I look forward to hearing what you do next especially in the animation space (http://www.animationxpress.com/index.php/mipcom-2017/mipcom-2017-sees-si...) and I also look forward to producing the future with you (http://www.artsforindia.org/areas/cinema/)

Baaaaaahhhuuuubbbhhhaaaaallllliiiii   !!!

public://Sonal_Patel.jpgSonal Patel,  Digital Queen by Day; Charity Committee, Arts for India & Producing the Future.The views expressed are personal and Indiantelevision.com need not necessarily subscribe to them. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/30/Vijay-Subramaniam.jpg?itok=CnCjlTo_
Amazon Prime Video India’s Vijay Subramaniam on content strategy, audience response, product proposition

India’s burgeoning over-the-top (OTT) space is witnessing an explosion what with aggressive competition brewing between home-grown and international players fighting for eyeballs and time spent. Amazon Prime Video, one of the leading global contenders, is aggressively expanding its Indian original...

Specials Event Coverage Content Hub
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/image.jpg?itok=b7Uo4Vru
Sony Pictures Networks' sports cluster's year in review, road ahead

In the tough two-horse race of Indian sports broadcasting, Sony Pictures Networks has had a slight edge over Star India when it comes to football events, while the latter holds the sway in Indian cricket. Currently, the NP Singh-led network is in charge of premier football properties like La Liga,...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/iamge.jpg?itok=dcivEwoi
Inside ZEEL’s ambitious new bet on Zee Studios Originals

MUMBAI: 20 years of traversing across television networks and production houses, Ashima Avasthi now finds herself saddled in the hot seat at Zee Studios as head of its digital content arm. She's been quick off the blocks, equipping herself to be battle-ready within two months of her arrival at the...

Specials Event Coverage Content Hub
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/sun_0.jpg?itok=qe2OCQAU
Sun continues to shine on its namesake broadcaster

Television penetration is high in South India about 95 per cent as compared to the national average of about 65 per cent. A little less than forty per cent of television viewership in India is from South India. According to a Sun TV Network investor presentation, the addressable television...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/year_0.jpg?itok=YmsXp7Oc
Star India awaits cricket bonanza in 2019 after solid sports growth in 2018

Uday Shankar, who was recently promoted to president of The Walt Disney Company Asia Pacific and chairman of Star and Disney India after the Fox-Disney units combined, has disrupted the Indian sports broadcasting business in the last couple of years.

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/Deepika_Tewari.jpg?itok=CH-WK1ee
Modern brand marketing methods not just digital-exclusive

The use of the internet and other digital media and technology to support 'modern marketing’ has given rise to the concept of digital marketing, and we at Tanishq believe that the focus has always been on building a 360-degree marketing plan, with seamless integration of products, services and...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/aaa_1.jpg?itok=0Cnszvsa
Expectations from the brand and marketing industry in 2019

The world of marketing is perpetually changing with constant innovative practices in the field of social media and automated ad tech. As broad-brush marketing techniques have dwindled, brands are battling to maintain their originality and meet customer expectations in an ever-evolving...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/st.jpg?itok=t88Gntxw
2019 OTT TV trends in Asia and India

2018 wrapped up as a fascinating year for OTT TV in Asia, with global content owners, Pay TV operators, and OTT players all ramping up their direct-to-consumer OTT offerings. With falling smartphone prices, OTT content market saw a boom in India as players across the spectrum set up shop. Original...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/10/DTH.jpg?itok=ZQjy1M4D
TRAI tariff order, disruption posed challenges to DPOs in 2018

Distribution platform operators (DPOs) in India trod a tricky terrain throughout 2018. Both DTH and cable operators continued to face the heat of Jio FTTH, the rapid growth of over-the-top (OTT) platforms and the uncertainties posed by the implementation of the new tariff regime towards the end of...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories