Judwa remake has an advantage over Chef

*Wrong time release and the film pays heavily. Much beyond its demerits. Pre-Diwali is the dullest period to release a new film but, even the best of production houses with years of standing still go ahead and do it.

T Series released Chef in this dull period and, when asked, the explanation was that the weeks ahead were crowded with multiple releases! This explanation showed a total lack of confidence in your own product where you have invested somewhere around Rs 250 million plus!

So, was it the wise thing to do to release the film when nobody cares for visiting cinema houses and be done with it? Commit a financial suicide? Sure, Judwaa2 released during this dull period but the film had an advantage of a long four day weekend with two additional national holidays! That was an exception, not an example.

Also, Judwaa 2 featured a rising star in Varun Dhawan and had the advantage of being the remake of the `1997 Salman Khan hit, Judwaa, with the common director, David Dhawan.

So the week delivers a decent film in Chef, what can be called a family fare for the weekend. The film had nothing besides the fading star Saif Ali Khan on the cast, lacked totally in promotion or creating awareness of any kind about it and paid the price. It faced rejection on day one failing to reach even a crore mark. Equally bad on day two though there was a little improvement but, how do you expect a film to pick up when there is no promotion and, hence, no awareness about it? The film will end its opening weekend with Rs 35 million.

The scene was so bad, the exhibitors cancelled the shows of Chef and gave them to Judwaa2 on day one of release!

*Another watchable film which went unnoticed last Friday was Tu Hi Mera Sunday. A pleasant film was not worth watching at multiplex admission rates. Somewhere, the exhibition trade is killing the same business they expect to earn monies from!

The film went totally unnoticed.

*The other release of the week, Tu Hi Mera Sunday and 2016: The End, won’t even leave a trace.

*Judwaa2, though released during a dull period had so much going for it. It was the remake of a successful franchise, starred an upcoming star and was backed by a four day weekend. It collected by leaps and bounds and, then, continued to do well even in its second week in the face of poor new releases.
The film ended its first week with as much as Rs 961 million and even continued to do fairly well during its second weekend. Having added about another Rs 170 million in its second weekend the film has collected Rs 1.13 billion for 10 days.

*Newton has added Rs 57 million in its second week to take its two week total to Rs 169.5 million.

Latest Reads
MNX announces ‘King of Hollywood’

MNX, Hollywood’s wild child, launches its biggest property ‘King of Hollywood’, starting December 17, 2018, Monday to Friday @9pm.

Movies Hollywood
Movies NOW announces the 6th season of its blockbuster property ‘100 Mania’

Movies NOW, India’s favorite English movie channel, rings in the festive season with its iconic mega property ‘100 Mania’.

Movies Hollywood
Usha International associates with YRF’s Sui Dhaaga – Made in India

Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga - Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma.

Movies Hindi
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
&pictures to air Sonakshi Sinha and Sidharth Malhotra’s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories