MAM

TOI’s flagship property Times Fresh Face joins hands with Livon to launch its 11th season

Being the largest inter-college, inter-city talent hunt, this season will be all about the ‘Fresh

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/10/livon_0.jpg?itok=OJytiFCg

MUMBAI: The Times of India brings on board Livon to partner for the 11th season of its flagship talent-hunt platform - Livon Times Fresh Face powered by Set Wet. Since a decade, the hunt has been the national platform that brings together young and talented collegians from all over the country. What sets the competition apart is the focus on recognizing real talent. Last year, the contest introduced the concept of ‘What’s your Fresh Factor?’, wherein the participants go beyond exhibiting their charming personalities and demonstrate their talents in unconventional ways. In continuation, this season will focus on both talent and personality while the search will be more rigorous and advanced. Entering the next decade of the property, there is a twist in the launch of this edition, Bollywood personalities, Nushrat Bharucha and Amit Sadh will be flagging off the contest via a Facebook Premiere with anchor Sanket Bhosale. Apart from discussing their own fresh factor, they will also be opening up about their life and creative journeys and engage in some interesting games and activities.

Over the years, it has snowballed into a multimedia platform. Garnering over 1 million social media followers and over 1 lakh participants till date, the past editions have wowed the audience and created a stronger connect with the participants creating the largest talent-hunt platform in India. With celebrities like Alia Bhatt, Varun Dhawan, Siddharth Malhotra, Sonakshi Sinha, Ayushmann Khurrana, Neha Kakkar and Yami Gautam sharing their stories about their Fresh Factors in the previous editions, it has always been a star-studded event.

This year the hunt will stretch over 180 college auditions and open mall auditions across 11 cities; Mumbai, Delhi, Bangalore, Pune, Chandigarh, Nagpur, Chennai, Kolkata, Hyderabad, Ahmedabad and Indore. The talent-hunt is targeted at college students in the age group 16-22. Interested participants can apply via the Livon Times Fresh Face Season 11 website. This year, girls get salon finish hair with Livon Serum and boys styled by Set Wet. The competition will be spread across several rounds of audition, starting with the college auditions followed by open mall auditions, leading participants will then compete at the semi-finale from where the winners will move to the city finales; city winners will then go on to compete at the Grand Finale, which will be held in Mumbai. The most talented male and female participants with the Fresh Factor will be crowned Livon Times Fresh Face 2018.

Commenting on the contest, Sanjeev Bhargava, Director of Brand TOI said, “The Times of India is not only a chronicler of change but an enabler of positive change. We attempt to impact positive change in many different ways through initiatives that empower the citizens of this country to impact the environment, the health issues facing the country, improving the economic and political awareness in the country. One of the key areas we have identified is to empower the upcoming generations of Indians with self-confidence and recognition, opening the doors to new opportunities for them. Livon Times Fresh Face is one such initiative. We believe that by reaching out to ambitious and talented youth in colleges around the country, and encouraging them to recognize and showcase the power of their talent and personalities, we are not only giving these bright future stars a big platform but also inspiring thousands of other fellow students through our events and amplification in media. The change their talent can bring about is what will contribute to defining the future of this country.’’

Expressing her views, Bollywood actress Nushrat Bharucha said, “Having seen the talent garnered in the previous years, I have to say I am amazed at how gifted the youth of the country is. I am so honoured to be a part of the Livon Times Fresh Face and I am confident we will be seeing a lot of extraordinary talent this year. If you think you have the personality and talent that will wow the world, this is definitely where you should head to.”

Speaking about the contest, famed actor Amit Sadh said, “I have always held that talent and determination will help you scale the heights you want to reach. I know for a fact that our country is full of young and talented individuals and it is very heartening to see them get the platform and recognition they deserve with Livon Times Fresh Face. I’m very glad to be a part of this initiative and I cannot wait to see what this edition has in store.”

Last year, the participants contributed towards a power packed competition, showcasing their talents in various arenas from martial arts to belly dancing. With this edition the property hopes to expand engagement and discover some fresh and innovative talents.  

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/goolge.jpg?itok=eZoR4aTU
Madison’s Hiveminds wins Google Premier Partner Awards 2018

Hiveminds, the newly acquired search specialist, digital agency of Madison World, has announced that it has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/coco.jpg?itok=eecXk1oP
COCO by DHFL GI bags DOD Award

DHFL General Insurance has announced that its insuretech brand – COCO has bagged the award for “Best Use of Digital Media in the Insurance Category”

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ulka.jpg?itok=8K5pFHOE
FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Sodexo-Zone-Startups.jpg?itok=szA3JzaM
Sodexo, Zone Startups launch enterprise foodtech program

Hospitality company Sodexo, in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/vistara.jpg?itok=gUZfgrV0
Presenting the Vistara Festive Sale with fares starting INR 999 all-in

Vistara, India’s finest full-service carrier, today launched a 24-hours only ‘Festive Sale’ with fares starting at INR 999 all-in. Sale fares are available for all three classes of travel (Economy, Premium Economy, and Business Class) at discounts of up to 80% relative to standard last-minute fares...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/amin.jpg?itok=7UTxKJlQ
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories