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OTT trumps TV by 44 min among youth: Chrome DM

BENGALURU: Online was larger of the two platforms for consumption of content by youngsters who consumed content only on television or only online in India, a Chrome Data Analytics and Media (Chrome) "OTT Consumption" study has revealed.

Television TV Channels Viewership
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TRAI questions Jio tariff; GSMA seeks 700 MHz band price recalibration

There has been palpable unrest among the Indian telcos since Reliance Jio disrupted the telecom ecosystem by bringing in lucrative data and voice offers for the price-conscious Indian consumer a few weeks ago.

Regulators TRAI
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Vice Media partners with Times of India group for multiscreen & Viceland rollout

MUMBAI: So iconic youth brand Vice Media CEO Shane Smith is making good his commitment to enter the Indian market. Shane had told Indiantelevision.com in April this year that “India is one of the most important markets for Vice. What we needed was platform, capital, navigation of bureaucracy,...

Television TV Channels News Broadcasting
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ICICI Prudential launches "Whats Your Number" Campaign.

ICICI Prudential Mutual Fund has launched a new campaign 'Whats your number'. ICICI claims that it has designed the campaign to fulfil the target audience's goals and dreams within a time frame. The brand says that everyone has goals or dreams in their life, be it buying a house, creating a corpus...

MAM Media and Advertising Ad Campaigns
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Hitachi launches global brand campaign

The Hitachi Group has launched a global brand campaign that is aligned with the management's vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries including India through various media. Under the...

MAM Media and Advertising Ad Campaigns

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