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Coca-Cola restructures its leadership positions

Chandrasekar Radhakrishnan has been appointed as VP - strategy and insights

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MUMBAI: Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA). Not just that,  Chandrasekar Radhakrishnan has been appointed to the position of as VP - strategy and insights, Coca-Cola India and South West Asia.

Announcing the changes, Coca-Cola India and South West Asia president T Krishnakumar said, "We believe there are significant opportunities that lie ahead of us to grow our portfolio and meaningfully penetrate the market. These changes will address developing business needs and pave the way to develop a stronger portfolio for the future. It also reinforces our commitment towards investing in talent development.”

Bajoria brings a track record of over 20 years within and outside the Coca-Cola system in strategy, finance, revenue growth management, capital projects, and people and capability development. He is a 14-year veteran of the Coca-Cola system having worked in multiple roles in different group businesses and bottling investment groups.

Chandrasekar Radhakrishnan will take charge of the strategic initiatives for the company to accelerate the pace of innovation and assess opportunities to offer a much broader and deeper portfolio of beverages for the consumers.

With a career spanning over two decades, Radhakrishnan comes with a combination of international and domestic experience. He joins Coca-Cola India from Nestle, where he was responsible for leading a worldwide initiative to optimize marketing efficiencies.

As the head of consumer communication and eCommerce, he effectively embedded brand building capabilities in the organization, drove creative excellence in brand communication via strong internal and external partnerships, laid a strong foundation in building digital and eCommerce competencies and played a key role in establishing consumer engagement. 

He has contributed significantly to the cause-based campaigns of the company thereby making a positive impact on the society. He has also worked with Britannia, Marico and Airtel and has played a variety of roles across sales, marketing and business functions.

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